Business idea: Airbrushing

What is the airbrush?

Airbrush or aerobrashing - is a technique of applying art images on various surfaces liquid or powdered dye using compressed air. Images are applied with a special device which be ordered airbrush.

Airbrush (in general, it is - spray) supplies a continuous ink jet. The width of the stream is regulated - so you can get rough brushstrokes and dabs more subtle. After applying the ink figure allowed to dry and then coated with several layers of lacquer anchor. This pattern becomes indelible.

Airbrush as a business: Pros

It is believed that airbrush fully protects the car against theft. Moreover, the greater the painted surface of the car, the more likely that the hijackers do not want to mess with it at all. If the pattern has only a door or hood, the risk of theft, though reduced, but remains.

Airbrush as a business: Cons

There are people, and these many who believe that the painted car signals the complete absence of taste and intelligence at its host.

Airbrush: How to start this business?

Airbrush resembles something in the wizard tattoo parlor. So the main thing in this business to have a good portfolio with examples of their work. Without Portfolio to start making money on the client flow will fail. Before opening a business, you need a long time working as an apprentice and gain experience as well as an archive of photographs, the authenticity of which you will always be able to prove. It is no secret that often works to his portfolio stolen amateur painter competitors ...

But that's not all. Before embarking on airbrush artist must master the program in Corel and Photoshop, as the necessary preliminary sketches often are today, not on paper, but "in the computer." Although, of course, the artist must, first of all, be skilled in the traditional pattern - that is, able to draw on paper.

Airbrush as a business: Seasonality

This business does not seem to depend on the season, but it is only at first glance. According to the observations of the players of the market, some seasonal in nature orders is still there. Thus, in winter there is the greatest demand for registration of motorcycles; spring and autumn comes orders for painting cars; summer - artists airbrush paint repaired apartments and cottages.

Airbrush as a business: How to start a business idea?

This type of business can be possible only if there is available a real artist "with his face." How Sophisticated connoisseurs and amateurs, people are going for this service, focusing only on the artist. Every craftsman - his own style, his own individual style. Put airbrushing on stream, depersonalize it, yet no one could. Each painted with an airbrush machine becomes good piece. By the way, the price of the sale of the vehicle not only decreases, but, conversely, increased - by 10-15%!

Next. If you want to be successful in this business, you have to plunge into the element of motorists - tuning forums on the Internet. It is there that you find out all the latest trends and can gain the most specialized and up to date information at first hand.

Airbrush as a business: What is required to start

2 thousand dollars - a start-up capital for the opening of the studio airbrushing. The money will go to:
1.arendu area (have to work in a sealed box with good lighting and extractor fan).
2.registratsiyu documents for companies and
3.pokupku equipment (a set of necessary tools - primarily an airbrush gun and compressor). Other necessary equipment part - the drying chamber. Without it, the pattern becomes unstable, and this - the main disadvantage in the work. In such a drying chamber machine is completely isolated from external influences such as dust and temperature extremes.

Airbrush as a business: Prices for services

In order that you can estimate how profitable is this business, we present the average rates that exist at the moment.

Generally, the final price of the work consists of the following components: the cost of reinforcement, painting works and materials, the degree of sophistication and detail drawings, promoted the artist's name.

Simple monochrome outline drawing without background will cost the customer in the amount of 8000 rubles.

Sophisticated design with artistic background and study of small parts will cost the customer in the amount of 17 thousand rubles. These tsifry- price is only one element of a vehicle. So much is paint, for example, a door, fender, roof rack, spare tire cover. Painting the whole surface of the car will be much more expensive.

Airbrush as a business: Features of technological process

Service airbrushing studio includes work (at least) three experts: tinsmith, painter and artist itself. However, the artist in any case it is better to work a year or two in the service station - assistant painter.

Before applying the pattern, the surface of the vehicle must be removed all her available chips, dents, scratches encountered during operation. Therefore the skills of the artist should be combined with the skills and abilities of an ordinary employee service center.

"Those are mistaken studios, which charge it all to one person" - believe market players. Such work often turns into a hack.

Where is the exit? In poorer entrepreneurs have access - with its own garage, they invite artists to their areas, to fulfill the order for airbrushing. The main requirement is to have a good business contacts with several artists who are always ready to help. The task of the entrepreneur is to ensure that through the mediation of the artist appears interested client, and the client - the possibility to use the services of well-known for his works of the master.

Airbrush Where to study?

Moscow master - painter aerografist Ilnur holds three-day courses for those who wish, the cost of which - 450 euros. During these three days, he only explains the features of the car. Therefore, courses should come already formed artists - the basics of painting and Photoshop were not taught.

Airbrush as a business: In addition to the hood ...

Airbrush - it's not just cars. It is also a painting of mobile phones, refrigerators, computers, skateboards. Many newcomers to hone their skills is on tiny surfaces, and then to go to work with the car.

At first, the newcomers have no more than 1-2 mini-car orders - 100 -150 dollars a month. This money goes to buy paints and rent. But this stage are all - important to become famous by word of mouth.

If you are willing to work for two years with varying success and earn themselves a clientele of this difficult time - the airbrush can give you the opportunity to earn not only to life but also to the pleasures of life.

10 countries in which citizenship can be obtained for the money

Malta, Hungary, Cyprus, Bulgaria and others.

Many countries are working to change the law and make it easier to obtain citizenship for investors and businessmen. Also good conditions for doing business in them you will find the sea and sandy beaches. iBusiness collect information from States, you can obtain a passport for investment.

Hungary

In 2012, the Hungarian legislators adopted amendments to the immigration law that allows foreigners to obtain citizenship of the investment. This program is considered to be the best in Europe. First granted a residence permit and the offer to purchase of government bonds by about 330 thousand dollars (250 thousand euros), after five years, the state returns the money to the investor. The program does not require the constant presence in the country, or the acquisition of property for a certain time.

                                                                   Malta

Since 2013, there Maltese program for individual investors (MPII). It has one limitation: people who obtained citizenship in this way, will not exceed 1800. At the moment, the application for MPII filed about 600 people from 40 countries, including Russia and Ukraine. To obtain Maltese citizenship applicant and other family members must pay a non-refundable fee to the National Fund for Social Development (an organization engaged in the development of national projects).

Upon receipt of the letter of approval MPII applicant must contribute to the fund of 650 thousand euros, a spouse of 25 thousand euros for the children of unmarried, between the ages of eighteen and twenty-six years will have to pay 50,000 euros for each, for parents (grandparents, who want to join) and 50 million euros alone. Information resources for citizenship of Malta is a refinement that Bitcoins are not suitable for payment - this currency in the country is not recognized as legitimate.

Within five years, will need to rent or buy real estate is not less than 350 thousand euros. After the conclusion of the lease or purchase of property the applicant is issued an electronic card of a resident of the country, and a year later granted citizenship. Must necessarily be resident in the country a little more than six months.

For people who have acquired citizenship of Malta in this way can remain more favorable tax status. The biggest bonus is the acquisition of citizenship of Malta lies in the fact that you can not pass the border control to get into the 26 EU countries, including Austria, Belgium, Great Britain, Hungary and others.

Cyprus

The "Citizenship for investment" operating in the country since 2013. It was originally aimed at attracting investors from Russia. With the passport of Cyprus can enter into many EU countries, but Cyprus is not part of the Schengen zone.

Passport of the country can be obtained in about three months. There are several ways of making investments:

to invest in the Republic of Cyprus itself at least 5 million euros;
buy property for 500 thousand euros;
buy a package of real estate for 5 million euros;
make a personal or corporate contribution to the Bank of Cyprus not less than 5 million euros, as well as to purchase a property for 500 million euros;
offered the opportunity to split investment: contribution to the State treasury (as a contribution to national investment company) more than 2 million, the purchase of real estate by 500 thousand euros, 500 thousand euros contribution to the Foundation for Research and Technology.

Bulgaria

To obtain citizenship of the investor has to invest 1 million leva (about 512,000 euros) in government bonds. The percentage of such bonds to the depositor will not be paid (as in Hungary), but the money is returned after 5 years. An application for citizenship can be obtained through the same five years from the date of receipt of permanent residence. To abandon their old nationality is not necessary - Bulgaria recognizes dual citizenship. In this country, there is also a form of investment credit, on which an investor can invest in the government bonds of 180 thousand euros, but no return.

Dominica

The investment program for the acquisition of citizenship is also represented on the island of Dominica from North America to the Caribbean. The applicant for citizenship must provide a non-refundable investment to the Government of Dominica in size from 100 thousand dollars to 200 thousand dollars (the cost varies depending on the number of family members who also want to obtain citizenship).

Prior to 2015, to those who wish to acquire such nationality it was necessary to interview. Now just check the profiles of the applicant and provided information. Dominica in 2013 had more than 500 million dollars of foreign debt, the country in such a way to raise capital for debt repayment.

Saint Kitts and Nevis

Saint Kitts and Nevis - the federal structure of the state, which is on the eastern Caribbean Sea, consists of two islands: St. Kitts and Nevis. The investment program was adopted here in 1984. Application for registration of citizenship consists of only three pages. Quickly find the reasons for the acquisition of citizenship, sources of income and the estimated annual income.

Prospective citizens may invest 400 thousand dollars in real estate or to make a donation to the charitable Sugar Industry Diversification Foundation (SIDF) in the amount of 200 thousand dollars. The volume of investment depends on the selected program, the overall amount ranges from $ 250 thousand to 400 thousand dollars.

Antigua and Barbuda

Established by the Government program for the acquisition of citizenship through investment was approved in 2013. The state is on the same island east of St. Kitts and Nevis. In the future citizens of the investment program has a choice:

invest in real estate of $ 400 thousand;
a donation to the National Development Fund (NDF) is not less than 200 thousand dollars;
Terms of consideration take three to six months from the date of application. After consideration of the applicant takes the passport.

Grenada

The state in the southeast of the Caribbean requires future citizens to invest about 210 thousand dollars in companies operating in Grenada. At present the volume of investments includes all fees for registration. The current program was adopted in 2013. Prior to 2001, he worked as an old program that was relatively cheap and had great success with wanting to live in Grenada.

Spain

"Visa Gold" Spain involves buying real estate in the amount of not less than 500 thousand euros, but if the property was acquired earlier (before applying for an investment visa), it will not be taken into account. It also assumes the purchase of government bonds in an amount not less than 2 million euros, 1 million euros investment in local companies or financial institutions in the country. To apply for the acquisition of nationality should have annual visa of the state.

Latvia

To make an investment immigration need to make at least 200 thousand lats (300 thousand dollars) for a period of at least five years, to purchase real estate, whose value varies depending on the region, to invest in the economy of Latvia is not less than 25 thousand lats (36 million euros). After the purchase of real estate investor can issue a residence permit for five years.



Similar methods can acquire citizenship in Germany, Australia, Switzerland, the UK, Slovakia, Portugal and other countries.

Top 9 best methods of struggle for the client

1. Talk with customers

Again, polls show that customers are very happy to share their experiences of good and bad service (4 of 6 people have confirmed this). After speaking with a single customer, finding out his attitude to service, after learning of his claims is to your service, you turn on word of mouth. Even if he is not liked all overshadow the sincere attention of the staff and management.

Do not forget to call customers by name. Talk to them like human beings, not-Manager (the language of the press release). Especially in social networks. Save the business of anonymity.

For example, American Express polite and timely respond to all complaints. One feels that the message is not gaining support, and people. And gaining them personally for each client. In addition, each response on Twitter was signed initials of the employee.

2. Always listen to what your customers say

It is easy to start a dialogue with the client. It is difficult to listen to it carefully. By listening to the appeals of the buyer, keep in mind how your company can change on this feedback.

Here are some smart ways to get quality feedback: focus groups, observation in the trading room, communication at the POS, monitoring social networks.

3. Continue to meet the needs - offer continuous support and discounts

Do your best to regularly remind customers about yourself and your cool products. Answer quickly and enthusiastically. Be ready at the right time to propose new special offers and discounts. Suggest more.

Any delay like a death in the age of the Internet. The researchers also managed to compare dozens of companies working in the same field. So, 81% of companies with a strong social side, outperform their less agile competitors.

Come up with a couple of long-term interest in the multi-level tours and regular news updates and details. From you just do not retreat.

4. Think of the client as a valued partner

As mentioned above, take customer opinion seriously and take note and implement rational thought. What is the meaning to listen, if you are not going to reap the benefits? Make sure customers know that you are waiting for their opinions and value them as equal partners.

If you're looking for an example of how to show its importance to the client, look for a company Buffer App, which helps businesses and individuals to plan for the content of their groups / pages in social networks. Every month they publish in his blog "The report of happiness": in figures and words explain in detail how many received them by e-mail questions and suggestions as quickly reacted to their managers, and how to change the ratio of customers to their companies after the responses (to make such statistics, Buffer App added to the end of the letter estimates emoticons). That's nice, dammit.

5. Quickly inform clients about important changes in the company

Of the 13 responses to the question "whether such knowledge is useful?" 12 was very short: "Yes." Notifications of important changes - good and bad - form a trusting relationship. And relate accurately to changes in your products and services. Customers have already got used to them, but a habit - a strong piece.

Here is an example of how to do.

Recently updated Instagram decided that explicit explanation of the new rules, users do not need. But almost all the customers have understood from developer blog that according to the new privacy policy of the service, he can use any photo for promotional purposes. Of course, the entire Internet angrily shaking: the owners of highly training, and those who just need to shake your fists to mind. But a lot of "fat" people quite logically decided that would be easier and safer to leave. For example, National Geographic.

Developers quickly came to life and wrote a post-pointer to where told that no such thing had in mind. But trust has been undermined.

Hence a natural question: how to gain the trust?

- Report any major changes in the company;

- Develop a versatile and intuitive way of presenting to the public of these changes;

- If during the modification, you screwed up, do not hesitate to talk about this.

6. Be transparent

What does it mean to be "transparent"?
- Do not be afraid of feedback;
- Create a situation in which there is nothing to hide;
- Consolidate the identity and position of your staff;
- Want to conduct a dialogue with customers and employees.

7. Keep your word

This is your communication with customers, a direct result of feedback and a sense of trust. If you are consistent in the promises and their fulfillment, customers will know what to expect from you in the future.

8. Accept their responsibilities

Regardless of the circumstances, the customer is always right. Buyer showed full solidarity in three ways (better - all at once):

- Come up with a universal friendly phrase that will meet your employees to customer complaints;
- Keep communication with customers under the personal supervision, help employees, analyze their actions;
- Create a step by step guide responses to customer complaints. It must be about the points of satisfaction of claims.

9. "Thank you" - your investment in the future

3 of 4 people surveyed say they continue to buy from the company that left a good impression. The main bar of the impressions - friendly "Thank you." With each new appreciation for your time and buy you fascinate customers more and more. This word will never become old-fashioned.

WHAT COLOR TO USE IN BUSINESS AND ADVERTISING | Semantics color

Red - sets a determination, it can cause a person has a strong desire to make this or that act and, in relation to the topic of our conversation, to make vigorous efforts and buy, for example, the advertised product. This color is like no other, is able to quickly attract the attention, fix the gaze on the subject of advertising. The semantics of this color - 'attention, do not pass by, act for the sake of action: boldly, recklessly, yielding first to the senses. " The red color and also has a certain sexual charge. This is especially necessary to take into account those who advertises products are designed for men for whom red color has always been significant.

But do not overestimate this color too: he is good in moderation. So, a small detail ad or directory allocated red, would be appropriate and immediately attract attention, while its excessive use can cause consumer aggressiveness and even irritated the subject of advertising.

Orange - helps cause a surge of vitality, giving an optimistic tone. The ancients considered it the color of health and creativity. This color is best used in the advertising of medicines, children's products and services in health and education. Orange adds activity, but it gives a sense of inner balance and spiritual harmony.

Yellow - adjusts to communicate. It is the color of openness and sociability. He also helps to give the waxing balance emotions, to find inner peace, calm the anxiety. In addition, yellow is able to "give" the subject of intelligence, therefore, for example, advertising products such as "high tech" is best done in yellow. This color will be successful in the advertising of children's products, services, travel agencies, as well as advertising and PR-agencies.

Green - all softens, takes the edge off emotions. This color has a healing, relaxing effect. And it will be appropriate and effective in the advertising of medicines, water purification systems, dental clinics and pharmacies, veterinary clinics, health centers, and environmental protection.

Pink - a great assistant in the field of personal relationships: it enhances the senses, making us more alert, affectionate and sensitive. The range of use of this color may be the most wide: advertising perfumes, goods for women and children to the services of marriage agencies and family centers.

Blue - is also set to a region of feelings, but more elevated, more platonic than mundane. It is the color of friendly affection, kinship of souls. Blue - the color of peace and universal harmony. It gives an opportunity to feel an invisible connection with the universe and is able to give a holistic view of the subject, and the subject or business - Global and a favorable outcome.

Blue - helps to concentrate on the essentials: small things are not blurred, do not throw away. Blue item in the catalog or brochure immediately attract attention and, in contrast to the red, will never cause negative emotions.

Purple - the color of inner concentration. This color helps to deepen the internal: it helps to abstract from all unnecessary at the moment and concentrate on the main issue. Another interesting detail - a well-violet stimulates the brain and contributes to the solution of creative problems. It is no accident purple so love creative people. Therefore, if you are promoting a product, with which you want to emphasize the creativity of the goods or services are dedicated to providing creative elite detail in purple is a must!

Black - the color of self-immersion: it helps to isolate themselves from everything, withdraw and concentrate on solving a particular problem. At the same time, this color can be set to the melancholy and despondency. The black comes a sense of loneliness and isolation from the outside world. That is why the color in the print advertising is better not to use. This recommendation is, of course, does not apply to text and tables. Just in terms of their a few exceptions, it is better not to experiment.

White - the color of complete openness, a willingness to see the world in all its diversity. And the color is good because it does not bear any discomfort. One has only to note that monoispolzovanie of colors in print advertising can create a neutral effect when consumer advertising just reported the information about the product, without establishing any accents and priorities.

Do not worry: How to get rid of the fears that interfere with business

Fear of public speaking

People who because of panic avoid speaking in public, psychologists call glossofobami. Fear of public speaking ranks second in the classification, after phobias fear of death. Scientists have found that a large number of people in a public statement released the amount of adrenaline, commensurate with what is released during a parachute jump. This phobia is usually attributed to the fact that as a child, parents often forbid a child to say, embarrassed or ignored it. Fear is stronger in high school when a teacher criticized answers to students and give them for evaluation.

There are many ways to get rid of this fear. For example, it is possible to imagine that during a speech you do not say, and are acting as a self-confident person. It helps to turn it from a monologue into a discussion: asking the audience, you will translate attention to his person for the whole room. Professional speakers will never go on stage without preparation. They are advised to rehearse many times before the presentation of the mirror, remembering not only the words but also gestures. During rehearsals should visualize what success is waiting for you, imagine the applause, as well as to work out the answers to questions that you can ask. You can work out in the pronunciation of speech to a close friend. During a speech to the audience you need to find someone who you kindly set, and focus on it. Smile and deep breathing can help reduce stress.

Fear of success

This paradoxical at first glance, a phobia is also called complex ions, first described by Abraham Maslow. According to legend, God commanded Jonah to be a prophet and go to Nineveh to preach repentance, but Jonah was afraid, thought that can not cope with such a responsible thing, and fled. Maslow wrote: "If you're deliberately going to become less important person than allow your abilities, you will be deeply unhappy person."

The complex ions is fear of man to realize his natural ability, his fear change, even uninteresting and limited, but somehow the existence of well-established. The absence of the great achievements of these people consider a guarantee that they bypass the crash and severe disappointment. They set themselves goals and long paltry "celebrating the victory", reaching them.

Escape from Freedom consists in the fact that people prefer to give up freedom in exchange burdensome
on a guaranteed minimum sustained prosperity

With complex ions are bound and the concept of freedom, which Maslow defines as responsible for his every life choice for their own destiny and not only. Escape from Freedom consists in the fact that people prefer to cede burdensome freedom in exchange for a guaranteed minimum sustained prosperity. Maslow distinguishes eight modes of behavior that allow overcome fear of success. It offers to imagine life as a process of continuous choice between progress and retreat. Any development occurs only after the realization of who you are and exactly what you want, so you need to separate yourself from imposed public purposes. The true goal may subconsciously scare that require significant changes in his "I", but this can happen only when the goal was not chosen you, and for you.

Fear of failure

Scientists call the fear of failure atychiphobia. People obsessed with her, often disclaim any action, because they believe that they are waiting for the inevitable failure. They subconsciously underestimate their own talents and abilities, cease to look for new solutions. Fear of failure in them is stronger than the potential joy of success.

Psychologists see the reasons phobias that people grew up in a family where love and approval directly linked with the achievements of the child. As a result, a person grows up with the feeling that he rejected, if he makes a mistake. These people choose the path of mediocrity and avoid the risk, it is unpleasant situation of competition.

For the treatment of phobias, psychologists often use the method of systematic desensitization, in which a person gets into a situation somewhat similar to those that cause him to panic attacks, but painless and taken out. In these situations, the person can control his fear, and the difficulty level rises gradually. The therapist shows how the fear response in them can be replaced by another: for example, anger, excitement, relaxation. Getting rid of the fear of failure is not possible without the realization that failure - an integral part of any experience.

Fear of change

Fear of change and uncertainty go hand in hand. The brain senses any changes as a source of stress, regardless of whether they are positive or negative. Any changes required to adapt and change the established view of the world. The most comfortable state for a man - a stable, predictable routine. It gives people a sense of control. Out of fear of losing control, they subconsciously avoid things that can dramatically change their lives. For example, they prefer to communicate in a limited circle of people who share their views on the world. They continue their relationships unsatisfying work on unloved work, because they are afraid to feel that they have lost in vain time. By repeating day after day, the same thing, they are experiencing an illusory sense of security.

In order to somehow get out of this vicious circle, psychologists advise to take the brain as the program requires constant updating. Fear of the unknown is generated by ignorance, so they are advised to try to replace fear with curiosity. This will move the focus to the feeling of fear in the direct action and the search for knowledge. Any failure to act only increases the fear, but activity gradually gives the necessary experience and confidence. Fear - it is an illusion, deception of the mind that takes a negative scenario for the only possible. Ralph Waldo Emerson wrote: "When confident guy goes one on one with the world and his frightening lack of beard, every time he was surprised to realize that this fake beard and frightens only those who are afraid of it."

Fear of making decisions

Obsessive fear of decision-making called decidophobia. The cause of phobia is usually considered a habit encouraged by their parents to do what others do not solve their own problems. In addition, the cause of phobia may be incorrect decision, which resulted in unpleasant consequences. Decidophobia prefer to find someone who will make decisions for them. In this role can perform parents, spouse or boss. Very often decidophobia believe in superstition and fate, which, as it deprives them of control over their lives.

The choice itself - not such an important point, as it is sometimes presented. This is only the beginning of the job. Make the "right" choice - it is rather a theoretical concept. Who knows what the result would have been obtained in the implementation of other options? If two or more alternatives like, the choice between them is not so critical. Decidophobia need to learn to listen to their own desires, no longer to think about how to please others. They tend to exaggerate the extent to which their actions closely followed by others. You can lose or win, but most people do not even notice

If you have enough, and even an excess of resources (money, skills, material assets) - so you do not have ideas. Or do you want to accomplish too ordinary and familiar to any ideas that do not make you grow and develop.

Okay, I agree that it is quite a controversial statement. Anyway, the lack of start-up capital - a hell of a common problem.

What to do if you do not have enough money to start a business?

Of course, when it comes to the critical shortage (capital ten times less than the target), then nothing can be done. No tricks will not help. We need to beat out money from investors or try to get a bank loan.

And in other cases (when there is half or less than the calculated amount), the following options may be appropriate.

The increase in the establishment and development of original "test" the business. Ie for example, you decide to run a start-up. But even the modest technological breakthrough we need money. So first, you can make a version of the product (website, application, etc.), which operates under the traditional scheme. This will allow a well to test the market and make the first customer (and if lucky, and money). This applies not only and not so much to innovation in IT. Quite the contrary: the traditional business for the establishment of a "trial" version may be easier.

Involving friends and acquaintances. They can make you a discount on your services. Familiar lawyer or an accountant for the novice businessman - its weight in gold. Optional brazenly loading friends their requests - but some help is quite possible to get a reasonable price for a bottle of good cognac.

Attracting grants and other assistance from the state. Actually get a grant is not easy. But the support is not limited. For example, now almost everywhere established business incubators. One of their main services - provision of premises, which saves on space.

Partnership. It's all clear, we'll do just focus on the fact that the partner can not only be your classmate, but also quite a large structure - if you can convince her that you will do for them part of the work, you will find benefit for them. Again, it makes sense to look towards not only private but also public institutions. Bureaucracy, of course, is jammed, but the money we have in the power shall be considered rejected. With the master's table can fall quite a solid support.

Rejection of all the extra food, the concentration on the USP. At times the mass of the services prevents the company to position itself in the market. Therefore, the refusal by most of them can not only save money, but also to improve business processes.

Search unconventional methods of promotion - "guerrilla" marketing. Of course, advertising in any case, have to spend, but all of a sudden be able to find a cunning and effective way to express yourself?

For the efficient operation of the salon and getting stable earnings in an increasingly increasing competition to attract new customers, you must apply all the more original advertising techniques.

Beauty advertising campaign can be divided into two strategic objectives: to attract new customers and internal marketing for permanent retention.

We recommend you review the material from deystvuschego entrepreneurs on how to open your salon.

Methods to attract new customers

Traditional means of advertising do not work as effectively as before, so it is necessary to resort to a more thoughtful and highly directional action. Development of the campaign will consist of the following stages:

The study of competitors, their territorial distribution, pricing, range of services, conditions for regular customers.
Determining your target audience, segmentation of their income levels, preferences, age.
Identify ways to reach the target group in the area, places where the main events will be held on promotion - shopping malls and shops, medical centers, fitness and sports clubs, restaurants and cafes, business centers.
The development of effective means to attract customers.
Draw analyst traditional means of advertising, which can be used for the promotion of Beauty (Table 1).

Table. 1 - Comparative analysis of advertising media.

Means of advertising
Benefits
disadvantages
TV (local channels)
wide coverage, the possibility of combining images and sound
the high price of accommodation
Wireless
(local radio station)
wide coverage
Only sound, the high price of accommodation
Prints
reasonable price for accommodation
low popularity
Internet publications
reasonable price for accommodation
small coverage
Outdoor advertising
attraction, an effective means of attracting attention
narrow local coverage
Based on these data, we can make the following entries:

TV and radio, even local channels and stations, will not be an effective means of advertising because of the relatively high cost; the best option may be running line on cable ducts;
accommodation in the print media (newspapers) is possible, but only if the spread of the circulation in the area of ​​the passenger compartment; expensive glossy magazines are not suitable because of the high cost of accommodation and long-term impact;
posting on the Internet efficiently and at acceptable cost;
outdoor advertising is very effective, good for the consumer.
The methods that will be effective for increasing the number of new customers beauty:

development and manufacturing of colorful advertising leaflets with photographs of clients 'before' and 'after' (anti-aging treatments, hairstyle, make-up), with a detailed description of services, contact details, the arrangement of interior;
conducting cross-marketing - sharing partner clients - an agreement on the placement of advertising leaflets with potential partners at the reception fitness centers, sports clubs, hospitals, travel agencies, etc .;
placement of advertising leaflets in the racks of luxury homes, shopping and business centers, pharmacies, etc .;
carrying out promotion activities in a local shopping center - for example, a day free of makeup, hairstyles and so on. for everyone, with advice from experts and the distribution of flyers and business cards;
distributing flyers beautiful girls - models in crowded places (at bus stops, near the shops).
Methods for saving regular customers

Besides promotional activities, the management of the salon should also pay great attention to programs for the conservation of regular customers, because they form the basic income of the cabin. But most importantly, they recommend the salon family and friends, and such advertising is most effective.

Measures to increase the loyalty of regular customers:

conduct surveys to better understand customer needs, and to promote the development of the programs;
training staff for their professional skills and knowledge;
formation of a system of bonuses, discounts, loyalty cards;
development of client-oriented company standards, to comply with their all staff of interior.

The business of manufacturing shoe covers


Business in the production of shoe covers - effective form of earnings, as production does not require any cost, conditions of storage and sale, is in high demand due to the modern approach to the organization of the purity of many institutions. The project tells about the necessary equipment for the production of shoe covers, during the manufacturing process, and taking into account the cost of return.

Disposable shoe covers are protective hygiene products, shoes are on your feet on top of footwear to reduces the dirt floor of the various agencies (mainly medical and industrial) which require enhanced cleanliness of the room.

Use shoe covers to avoid the spread of infection from dirty shoes, eliminating the need pereobuvaniya enables admission of visitors in a clean room. They may be sterile and non-sterile, have a different shape (boots, slippers, rectangle), have waterproof and non-slip properties.

Depending on the material used, the desired strength is achieved, the color characteristics of hygienic disposable overshoes. These products are in demand in the market and is becoming more common. In finished form, it takes up little storage space, easy to carry.
Implementation of the finished product
Target consumers shoe covers are:
• medical institutions (dentistry, surgery, obstetrics, traumatology and hospitals of all types);
• beauty and spa;
• food and chemical industries.
Wholesale sales of finished products can be made through the following channels:
• through direct distribution in the medical and industrial establishments
• by promoting products via the media: print ads, ads, distributing business cards, advertising on monitors, displays and light boxes, advertising on the Internet.
The process of organization and equipment required for the production of disposable shoe covers
As the most common and best-selling version of the production will be considered from non-woven shoe covers material in the form of slipper pumps with a rubber band at the top. The material may be spunbond, prolipropilen or polyethylene.
Manufacturing technology
The technological process is simple enough
1. Roll the equipment is installed to the starting material;
2. The device holds the material and solder it into the seams by heat sealing or ultrasound;
3. On the upper edge of the shoe covers welded thin elastic band that fixes the shoe covers on their shoes;
4. Finished shoe production line are stored in bags or boxes.
Necessary equipment
Option №1: The line for the production of disposable shoe covers with ultrasound
• Performance - 60 pcs / min;
• cost - 1,594,188 rubles.
Option №2: The line for the production of disposable shoe covers with the help of heat seal
• Performance - 60 pcs / min;
• cost - 1,359,288 rubles.
As this equipment has a similar performance, it makes sense to start a business to choose the cheaper option - the production of shoe covers with heat sealing.
Feasibility study
Capital investments
• Purchase of equipment: 1,359,288 rubles.
• Delivery of the equipment, adjustment 10 000 rubles.
• Procurement of material and rubber bands: 10 000 rubles.
• Registration in the INFS, the payment of rent for one month Other expenses: 20 000 rubles.
Total 1,399,288 rubles.
The calculation of revenue and profitability
Daily production capacity / implementation units (shift - 8 hours = 480 minutes) of 28 800 units.
Number of shifts per month 30
Monthly volume pcs 864 000 pcs.
Price for 1 piece in rubles. 0.80 rubles.
Revenue in rubles. 691,200 rubles
Cost accounting
Cost of production of 1 shoe length 38-40 cm.
Total expenditure
- Salary + deductions (2 persons) - 30 thousand. Rub.
- Rent room - 20 ths. Rub.
- Administrative expenses (banking, communications, internet, utilities) - 20 thousand. Rub.
- Other costs - 10 thousand. Rub.
Total fixed costs: 80 thousand. Rub.
Calculation of profits
Profit = 691,200 rubles. - 512 352 - 80 000 = 98 848 rubles.
Return on investment (Capex / Earnings): 14 months.

The main task that you must decide where to take clients and how to provide quality services. 

To organize your business for the delivery of clean water, you will need to establish a logistics and competently to advertise. These are the two most important components.

How to start a business?
We recommend to start with the business of writing a detailed business plan for the delivery of water. It is necessary to reflect not only the income and expenses, but also various options for advertising your own business, finding customers, obtaining additional funds for the development of business, etc.

Official business registration
To conduct a legitimate business, it is necessary at the outset to define as a form of business is most beneficial for you. Most likely, you will have to open IE. In more rare cases LTD.
Options for starting a business for water delivery
Starting a business for the delivery of water from the ground

We recommend to start with the easy option of starting a business for the delivery of water from the ground. The easiest way to do business on the Internet and look for their customers through the Internet. To do this, you need to create a simple website with the order form water. The only thing that is needed - is to analyze the competition on the Internet and to estimate the cost of website promotion to the first position on the Internet.

Doing Business Online
If you decide to do business online, then you need to think about renting an office or some storage space for water bottles. An excellent option is to have a garage in which you can open in addition to water some production in the garage.

Finding customers for the delivery of water

Delivery of water to the apartments
Until recently, employers have not carried water to the house to the customer. Individual customers, especially those who live somewhere on the outskirts of the city, costly delivery (wages people petrol). This business has always felt uncomfortable and unprofitable.
Profitability whether home delivery?
To make sure your business was unprofitable, it is necessary every day to sell 15 - 20 cans with water. This is the minimum needed to profit from the delivery of water. A family of two adults and one child drinks a bottle of water per week. For the normal course of business must have 120 - 150 families who have ordered your services.

Even though it does not give a big profit, but the company will provide a steady income. If your customer base will be orders for home and office, the first number can be reduced, as the service for businesses profitable. These customers consume more water and usually their shipping address - city center. This significantly reduces the cost of shipping water.

Delivery of water to the office as a business
The main consumers of drinking water that comes in cans are office staff. Studies have shown that it is the office of clients account for 80% of the market for the delivery of water. Unfortunately, in recent years these customers become less. This fact is due to the fact that the drinking water is included in the benefits package, but due to the protracted crisis, it began to devote a lot less money.
Prior to that, the company wrote off a large amount of their income to the social package, so pay less taxes, but in modern times the profits of enterprises have fallen, and they ceased to underestimate earnings. Therefore, the novice entrepreneur must pay attention to the delivery of water in the house, because at this time the market is stable.
Now the company for the delivery of water to the office and the house began to develop this market, as the demand for clean water will melt more and more. Today offices bought 10-15 bottles of water for at least a week. On average, each person drinks 0.3-0.8 liters per day. If the staff includes 50 people, while a day spent 15-40 liters.
Offer customers the installation of water filters, it will bring a good extra income.

What you expect the cost?
1. Costs for the rental stock. To start a business, you will be quite 20 square meters. If you are going to not only deliver water, but also to organize a collection point for plastic bottles, will not prevent an additional 10 square meters.
2. Vehicles.
In this business without transportation anywhere, because you need to quickly take water from the supplier and to deliver the orders to your customers. In this part of the expenses included lease or purchase of the vehicle, fuel, maintenance and driver's salary (the driver can be yourself). If you already have your own small truck (for example, Gazelle) or minibus, or these costs can be minimized.
In this case, to start a business for water delivery to home or office can last about 300 $ -400 $. This investment will pay for itself rather quickly. Experienced carriers say it is better to buy a car "Gazelle", running on gas. It can fit both 50 - 70 cans with water. The costs of delivery will comprise two rubles per kilometer.
3. Purchase of cans. The cost of one empty bottle is $ 4.
The required number of empty containers is considered to be as follows: the number of customers multiplied by 3 (one canister of water from the client, the other with water in a warehouse, and a third empty for filling transported manufacturer). In the water supplier can be ordered empty cans. One such container will be enough for at least one year.
In what season is best to ask for water?
Aspiring entrepreneurs should rejoice that in Water Related business no distinct seasons. Any time of year is a good demand for water in cans and bottled water tend to buy in the hot season.
Nuances of water delivery:
• need to carry out the delivery at a convenient time for your client;
• Carefully consider the schedule moves, that was not too early visit to the client or delays;
• Is the route so that at any moment it could change and minimize the loss of fuel and time due to the unexpected cancellation of any order.

People who have achieved success in the Water Related business, they say that if you have no way of delivering water on a schedule, you can not get a good profit.
How to enter the Water Related business?
1. Its pure water production and sales. Water Related This kind of business is the most expensive. As the first investment required a lot of money. If you have no capital, you can get a bank loan. To really make the water quality at the initial stage it is necessary to dig a well. If water is not pure, it will require additional expenses for water.
For such businesses need to build a plant, where the water will flow in the vessel. The latest step is the sale of finished products. There are several options: a manufacturer of working with the dealers or he is looking for clients.
2. Buying a franchise well-known company. This is advantageous when there is a constant customer base, which can supply their products.
3. Dealership. This is the easiest and most inexpensive way to start Water Related business. First, find a trusted manufacturer of water that had worked well, he concluded a long-term contract. Regular customers large companies provide discounts that grow with increasing turnover.
At the initial stage of business for the delivery of water is not necessarily to gain a large staff of employees. First you need to take two or three people. This is a simple business that does not require a huge investment and the normal organization very quickly begins to generate income.
Supplement to the article by Anton Znamenskoye dealing Water Related business with 14 years:
In both cases, someone else will be selling water. What it will give us - all the responsibility for defective goods (rotten water, blossom, cockroach in the bottle and so on) - a hemorrhagic manufacturer before you clean conscience. Second - you can create a variety of different brands of water. Once you've decided to go with his trademark, it is certain hemorrhagic and a little money, but you can be filled still with the same supplier and responsible for bad water will carry it, not you.
Oh, and do not be superfluous to have on hand a contract with the supplier. Not necessarily, but it is desirable. Ideally dealership.
So:
1. Work for yourself. We buy junk - a gazelle for 100,000 rubles. It can be even cheaper)) or the type of heel Izha - even cheaper. the first time you should not rely on large orders, so even a passenger car will go.
We are looking for where to store the water. Garage, about which it is written in the article, there is a forest, maybe in the winter the water tends to freeze and heating will fly to the normal amount. Look for the cellars. Go to the housing office or whatever it is called, pay rent money and the keys to the basement. In fact, you can even with the janitor for a bottle of vodka to agree.
Further - it is desirable to choose an expensive water for 200-250 rubles. Large companies zapadlo carry private traders, they have a maximum price tag, and we'll be just them and snap off. In short, buying an expensive 200 bottles of water, you give her 100 rubles as pretty at such delivery, and suggest that water is much cheaper than all the privates. 150-200rubley. And we take them from the surrounding buildings, preferably new high-rises where people live slishnimi attendants. Just walk with beautiful daddy and offer water.
What is the result?
- Supplier of ships you 200 cans (later more) at a time, and be happy.
- Customers get branded good water for 15-20 percent cheaper. too happy.
- You live on the difference and hopefully happy.
Further development think for yourself.
Pros:
- Private entrepreneurs are working day. Therefore, it is more convenient to have brought the water in the evening. Many large companies have only day delivery, then you win. You can work during the day on the main site, to take orders on mobile and evening deliver water. 20 bottles is easy, especially if in one district, and profits mower.
- Private entrepreneurs - a black cash. Black does not like to cash in Russia, only a complete idiot. If you are a vendor to buy 500 bottles at a time and pay in cash, you will be the director himself brewed coffee and talk about how to go fishing.
Minuses:
- Heavy water ((
- Sooner or later you are rested into the ceiling
- The money is there, but not as much as I would like to
2. The second way later - I am writing from the phone, tired.
The second way - is the way that I went with my mother.
We have worked in the water company that was selling purified tap water (now such filters after cleaning artesian water tap and consider that the same), but many customers wanted to fundamentally artesian. We asked the founders, nor will they mind if we sell artesian, use the warehouse, transport, accountants and managers - they agreed. We just took over part of the cost. Suppose that company exports 9,000 bottles a month, and we are 1000. By end of the month to count and pay 10 percent of the company's main cost (rent, electricity, stationery, salaries, etc.). This is beneficial to both parties, the terms of cooperation have been clear - we are not being taken away from them and sell their customers more water for 10 rubles. Then we first telephoned those customers who withdrew from the main company in the artesian and returned them to have their company - it gave a no turnover. The next step - we have given the sales managers at more than 1 percent commission for its water. And even though they were selling our water for 10 rubles more expensive, but more willing to push, of course, her. So we have been working for two and a half years, until he felt something that can work independently, we have enough money for its warehouse and office and so on. And gone.

Of course, care has been a milestone, because we razosralis with the company to charges of theft from both sides started a small voynushka where we started derbanit customers from each other, I was summoned to the prosecutor's office, and so on, but a year later, everything had settled down, and we are working quietly. Here, too, a very real way to start a business based on personal experience, without investment - because we use other people's transport stranger office and warehouse, and only pay upon shipment. The money is needed only on the packaging and the purchase of water.
There is a third way for unscrupulous ublyudosov, which I hate. Unfortunately, a lot of them ...

Remove the basement, put strainers to delay rust and bottles are not yellowed over time, fill with tap water hose in the bottle, write on the label artesian all things, blessed by Metropolitan , recommended by the Institute of Medical Sciences, recommended for children and so on, that the head vzbredet and set a very low price tag. Believe me, the customers will be. Firstly, with tenders where the lowest price wins. Second, people think that water is also 250 rubles from the tap - our people are suspicious, and if there is no difference, why pay more. Third, many directors do not give a shit that drinking their staff, they even his office can enjoy good water and bad staff - that's a fact. Fourth, it is building with unqualified personnel - Uzbeks, who certainly do not care to drink, even from a puddle.
His production of a good standard - a utopia, if you are not lying under the pillow Lyamov 30-40.
If there Lyamov smaller, that is the good old way - to buy up smaller companies.
And most importantly - accounting, analysis, planning. it is something without which one can not survive any business, even extremely profitable, even selling heroin wholesale die without these three pillars. at least in Excel or in an old notebook, but they should be !!!

Payment terminals: Business plan

Today we look at a simple business plan for payment terminals, on which anyone can make very good money.

However, hope for huge profits somewhat naively, as the owner of the terminal gets about 5% of each payment. Of course, if you can develop its own payment system, it is possible, and such a scenario, but it is still unlikely.

Overview

As a rule, for the normal development of the business requires a minimum of 900 thousand rubles. This amount will go to the purchase of the terminal (and preferably two or three), to make a deposit, as well as expenses related to advertising and the development of infrastructure.

If you have more money, you may want to invest some of the funds to the development of the selected payment system. In this case, you can count on great interest from the payments.

In principle, any business plan payment terminals must consider the cost of the additional needs, so that in the event of lucrative offers from the operator can use these reserves.

Brief information about the functioning of the system

By the way, how the payment terminals? It's simple. Immediately, we note that such equipment must always be a steady link with the Internet, as otherwise it becomes impossible to the normal operation.

First, the user selects a menu item that is going to pay for it. The terminal communicates with the server of the company owner, check the amount of your deposit. The customer inserts the bill, automatic device handles it by reading the value, and then compares it with the amount that is available on deposit.

If all goes well, the transaction is carried out on the account, which is specified by the client (mobile phone number by utilities, etc.).

How is the process of registration of the terminal and to sign the contract?

First, you need to buy yourself a payment terminal, and then refer to the official representation of the desired payment system. Signing the contract, you should rent some space in the mall or store, or to conclude a partnership agreement with them. Experts put the percentage of commissions, as well as the minimum amount of payment.

After receiving the confirmation, the operator of the payment system should open a deposit at your company. Then you make this deposit in advance the amount specified in the agreement, after which you can legally exploit the payment terminals.

Use of deposit

Payments from customers, you can take only within the amount, which has been declared by you on deposit. Therefore, the larger the deposit, the better the size of the profits from each terminal. Thus, the need to constantly check the condition of the deposit, if necessary, introducing a required amount. By the way, perhaps due to the completion of the deposit of the funds that you have earned on interest from making payments.

Most payment systems not only pay the interest, but also offer a part in other bonus programs, which bring additional income to owners of terminals. Of course, you will pay taxes on all amounts received. Note that the state does not need to pay money to those who are on your deposit and on the amount of net profits.

Select Terminal

The minimum cost of the equipment - 2.5 thousand dollars. You know, how much is the payment terminal "advanced" model series? No less than nine thousand dollars! Do not try to buy the cheapest equipment, as the equipment of such models is quite miserable.

In particular, you probably spend a lot of money to install a normal printer, as well as high-quality and a bigger bill acceptor. In short, it is still before buying in order to determine which configuration is most appropriate in your case. Forming a business plan payment terminals, you will inevitably notice that the machine is the most expensive part of the project.

Which model is better?

Practice has shown that the receiver for the notes must contain a minimum of 1.5 thousand cuts. Particular attention always look on the model check printers. Be sure to buy only those payment terminals in which the products are installed on the proven and reliable manufacturers. The larger the size of the paper receipt rolls it supports, the better.

Remember that all of the terminal should be easily accessible, do not interfere with operations to replace them. Important! The body shall be made of durable alloy, protecting the inside of the receiver from intruders and vandals simple. However, when an expert installs terminals accepting payments, often they are simply chained to the floor.

Immediately note the warranty period. If it is suspiciously low, with the manufacturer is best avoided.

Major suppliers

The most well-known and well-established manufacturers are companies «Cyberplat», «E-port», as well as "OSMP". It should be noted that high-quality terminal - only half the battle. The second component is the "right" software.

Software

Incidentally, the same company "OSMP" provides comprehensive solutions - terminal and specialized software. A separate application is supplied by «Delta Key», «grotesque» and «SFOUR» and "ROC" (the church has nothing to do).

Please note that you are not locked in the narrow confines of existing solutions. Thus, if necessary, implementing some specific embodiments, you can communicate directly with the developers of payment systems. As a rule, they were willing to cooperate, introducing you to program the desired function. It is also possible to transfer the interface to other languages.

Important! It is best to choose those solutions which have a trial period. Only in this case your business plan payment terminals will take into account all the risks. Moreover, a better way to identify problems and disadvantages.

Estimated costs and benefits

At the same time you have to spend from 2.5 to 9 thousand dollars, and for the money you are buying not only the terminal itself, but also the software that came with the shell.

Each month will go about such sums, which are listed below.

Depending on traffic, the average cost of rent may be 4-8 thousand rubles.
On payment of communication services will require about 900 rubles a month.
Some payment systems require payments to banks for each payment.
Expenses for inspection and maintenance of the terminal.
Do not forget about 6% - income tax.
The income of the owner of the payment terminal consists of the following components:

those percentages of each payment that you are paid to the owner of the payment system;
fixed fee (5-10 rubles) for each payment.
In theory, one day the average terminal receives approximately 150 payment, the average amount of each of them - about 100 rubles, to calculate profitability of the business is simple. The yield in a good location more than 80%. In short, the business of payment terminals with good organization will be able to provide you with a comfortable life.

In the 1960s, the owner of a Milanese firm dealing glazed windows, gave all the boys in the neighborhood of the new slingshot in honor of the anniversary of the company. The gift was accompanied by his card with the inscription:

"With gratitude for continued cooperation."

Errors in communication.

Communication skills are very important. It is necessary to constantly develop and improve. How interesting it will communicate with you, the more opportunities open to you.
But in order to become a welcome companion, in addition to a variety of interests and eloquence, you will need also a little bit of restraint in order to avoid some of the pitfalls. Here are the key and the toughest of them:

1. Brag
Some people believe that boasting a new machine or large jobs, they will be able to impress others. This is partly true. They impress others ... fools. Smart same people find them empty and uninteresting. When someone consciously trying to elevate himself - it catches the eye and, as a rule, such efforts produce the opposite effect.

2. Too much advice
All people love to give advice. This is not surprising. When someone tells you about their problems - the first thing that comes to mind - is to support, to express their views, share experiences, but sometimes you just need a person to talk to. Learn to refrain from commenting, in situations where you feel that they may be unnecessary. Usually people do ask for advice, if it is really necessary. In this case, try not to overdo it. Too active advisor part may seem fixated on himself clever, who believes that he knows all the answers. Those who are faced with a real problem, such know-all annoying.

3. "And I ... and I ... and I ..."
There are people who can discuss only one topic - a favorite. Any dialogue they turn into a monologue about themselves. It's annoying. Here are a couple of the most common ways to put the stigma disgusting interlocutor:
a) Constantly interrupt interlocutors in mid-sentence with the phrase: "What's that, that's mine!" and begins to tell his story.
b) During the dialogue, instead of listening to the interlocutor, just wait for your turn to speak.
c) Try to translate any talk on the topic of interest to you and continue to desperately cling to it even after it dries up.
g) to hang out too much.

4. Gossip
We decided to discuss with the new acquaintance hideous outfit ladies opposite, dirty hair mutual friend or your neighbor's latest novel? Then do not be surprised if it will be your last conversation with this person. Gossiping and discussing others - a lesson for everybody. Of course, such conversations give a sense of superiority over others, but at the same time, they include a lot of negative things. They are boring, useless and leave behind an unpleasant aftertaste. In addition, if you are happy to discuss other, the other person can easily think that if he depart, and you take for it - it will kill any desire to communicate with you.

5. The fear of making a mistake
One of the biggest mistakes in conversation - is the constant fear of making a mistake. When a person is too focused on how to impress a pleasant companion, it immediately catches the eye - he picks up every word, and his thoughts are concentrated somewhere deep inside, not on the dialog. It should be easier. Think about what you say and say what you think.

How do you avoid these mistakes?
The answer is simple. Less hung up on me. All the above problems are rooted in too much attention to his own Ya

Do not let your ego go beyond and enjoy communication.

The incredible beauty VERTIGO sailing on the company of 12 people

€ 225.000 per week.

"Important Years": What should be done before 30 years

Psychologist Meg Jay wrote about how important it is to pay attention to everything, what you are doing at the age of twenty to thirty years:

To find a good job

In a period of twenty to thirty years, most (like myself at the time) remain out of work. As a result, they either find an occupation that does not meet the qualifications or work at part-time. Sometimes it becomes a temporary solution: allows you to pay bills, while we, for example, are preparing to pass the test for admission to the Graduate Management or undergoing training there. However, the work does not meet the level of qualification is not always a means to an end. Sometimes it is simply a way to do nothing - as in the case management of ski lifts or participation in musical groups that a friend of mine named top manager "eternal groups."

If, after receiving a university degree in a person's resume too obscure records on work in the retail trade or in a cafe, it is suggestive of its degradation. This kind of activity can have a negative impact not only on the job, but also throughout life. Studies show that if a person during the entire nine months of busy work that does not match his qualifications, he may have higher levels of depression and lower motivation than that of their peers - even those who do not have work.

Economists and sociologists agree that the work at the age of twenty to thirty years, has an extremely strong influence on career development in the long term. About two-thirds of the wage increase falls on the first ten years of professional activity. No matter how safely passed this period, those who started a career rather late and will not be able to catch up began to move up the career ladder before. As a result, many people have thirty or forty years, there is a feeling that they have paid too high a price for that casual work, for which were taken in the early twenties.

To go beyond party

The young men of twenty to thirty years, only limited social circle of like-minded peers. Some maintain constant contact with the same people. Our friends can come to the rescue when we are ill, but the ones with whom we hardly know, are able to quickly and radically change our lives for the better.

In the ten years before the appearance of Facebook social scientist, Stanford University professor Mark Granovetter conducted the first and most famous study of social networks. Granovetter conducted a survey among the residents of the suburbs of Boston, recently changed jobs, and came to the conclusion that the most valuable in terms of the job search does not become close friends and family members, though, presumably, they had to have the most significant assistance. In contrast, three-quarters of cases, the new work has been found thanks to information received from the people with whom respondents saw rarely or occasionally.

When I advise young people twenty years to use the power of weak ties, I often meet strong resistance from their side. "I love making useful contacts," "I'll want to find a job," or "it's not my style" - is their typical reaction. I accept this point of view, but still, when we look for a new job, or the second half, or the possibility of another kind, it is the people with whom we hardly know, we are able to radically change the situation for the better. Everything new is almost always comes from outside our inner circle.

When you ask people that maintain a gentle bond, give you advice, make suggestions, get to know someone or to conduct well-designed informational interview, I recommend sticking to the same approach: arouse interest in himself. Demonstrate your value. Spend the necessary preparatory work in order to know exactly what you need or what you aspire to. And then politely ask for it. Some of those to whom you have requested, refused. However, many will agree to perform it.

Cease to be in with Facebook

You are very surprised to learn how many hours a week I listen to talk about on Facebook. Many of my clients feel that their life in the form in which they served it to Facebook, every day someone evaluates and discusses. They are reluctant to admit that they spend a lot of time on the network, posting photos and comments over and over again looking at them, trying to see their Facebook page such as seen by others. They think that because they come only. But in fact they are not alone.

For many of Facebook - not so much a search tool friends as the ability to track information about them. According to studies, the average Facebook users spend more time on the pages of other users than to create their own content. The most active participants of social networks (most often it is the girls who post photos and videos, as well as monitor the status updates) use them for social observation. These lovers of social investigations not only establish or maintain contact with friends as watching someone's life. The presence on Facebook turns into a struggle for popularity when getting "Like" - that's all that matters is to be the best - the only decent option, but the appearance is more important partners of their actions. As a result, the social network is another habitat, but not for life, and to create the appearance of life.

Most young people after twenty smart enough to not to compare their lives with the lives of celebrities on their microblog. Nevertheless, they take pictures and posts on Facebook as something real. They do not understand that the majority of people simply hide their problems. This self-deception makes social networking users constantly compare their social status with some higher standards. As a result, they are not so much life looks perfect on the background of someone else failed, ostensibly wonderful.

Strike up a lasting relationship

Many of my clients more than twenty years, or do not take seriously a love relationship, or they think they do not need to do that. But about thirty years they suddenly, quite unexpectedly there is an urgent need for marriage.

It is well established that the marriage between the young people who have not reached the age of majority - the most unstable. Many were convinced of the reliability of the principle of "the later the better," but scientists have come to somewhat different conclusions. Recent studies show that marriage after twenty really prevent divorce, but this is true only up to the age of twenty-five years. After twenty-five to predict the likelihood of divorce is almost unreal.

At the age of twenty to thirty years can not be content with little and spend his youth on meaningless relationships that are unlikely to be successful. As is the case with the work, good relationships do not arise out of nowhere, when we will need it. It will take a few meaningful attempts to build them before really understand what love and commitment.

10 kicks to help you start your journey to success.

1. Analyze your prospects for the future, leaving the same situation today - that is waiting for you when you are no longer able to work.

2. Talk to retirees - what they say, what to wear, how they live on a pension penny - you want the same?

3. Make it a rule for a month only contact with the atmosphere of success. Watch programs and films about the rich, visit places accessible to people with a fat wallet, go on expensive shopping - find out what is available for successful people, read books about the powerful. Take a whole month to study the atmosphere of success.

4. Analyze your classmates, peers. Only those who are successful you - And you want to be a loser?

5. Make a list of your desires - if possible with photos. Next to each write its value. Calculate the total amount. And now divide it on your monthly income - How many lives you need to achieve all your desires.

6. Calculate your finances - how much they will suffice in the case of force majeure. If this period is less than 20 years - you should think.

7. Collect enough serious money for you - about 2-3 monthly income and allow yourself to them shikanut - relax, buy yourself something to please a loved one, throw away all the problems, and just relax for a while - and remember the feeling of joy and delight that will have you inside. And you want to live as much of your life? Then what are you waiting for?

8. Locate in the city of successful people with disabilities. That is, people who have any health problems, but who are successful and happy life. Talk to them. If too lazy to do it, then enter into a search engine - Paralympic Games. Read about those who have no arms or legs winning Olympic medals. What's stopping you begin to change your life?

9. Arrange a freelance correspondent in any newspaper, and start interviewing famous people of your city about their lives and achievements. Feel the taste of victory, find out how they came to this, recharge their energy.

10. Begin to visit all places where the elite is going in your city - Exhibitions, workshops, meetings, restaurants, clubs and so on. Begin to communicate with those who are more successful than you.

Thus, by performing at least 3 points out of 10, you really realize that something needs to change.
If all 10 - you already begin to move toward success. Since the last two points already imply certain actions from you and voltage gyrus.
Therefore, do not delay the case indefinitely, begin to act.

20 facts from the world of business.

1) Today, Amazon is selling 158 products per second.

2) Volkswagen owns Bentley, Bugatti, Lamborghini, Audi, Ducati and Porsche.

3) In 1997, Yahoo rejected an offer to acquire the entire Google for $ 1 million. Today, Google is worth $ 250 billion.

4) About 92% of all pop songs - about sex.

5) The words "face", "book", "wall", "poke" and "like" registered Facebook, as trademarks.

6) For every person on Earth Lego's created more than 50 detalek.

7) «Gangnam Style» - the first video that has ever scored a billion views in Youtube.

8) British Hair stylists bovine semen used as hair conditioner.

9) McDonald's in 2010, fired 155 employees just because of the fact that they were handing out food leftovers to the homeless.

10) Steve Jobs was the executive producer of the animated film "Toy Story."

11) At 25 million Facebook accounts already dead.

12) In Finland, the penalty for exceeding the speed is determined by the annual revenue of the driver. One day, a man received a $ 200,000 fine.

13) This year's Thanksgiving was the lowest rating view porn online.

14) Louis Vuitton as the discount can not be bought. Not sold goods company simply burns.

15) Leo Fender, guitar makers Fender, never knew how to play the guitar.

16) Average statistical productive worker about 3.5 hours on Monday.

17) The money that has been spent on Black Friday could feed the starving children around the world for 2 years.

18) Bill Gates every second earns $ 250.

19) John D. Rockefeller was 4-5 times richer than the current richest man in the world.

20) Rubik's best-selling product of all time. In second place iPhone.

How to learn to speak the right stuff "to the tooth"

If you need to prepare a presentation and learn the material "by heart", that modern experts have long been shouting about the ineffectiveness of cramming.
Instead, they suggest two other approaches to rational repetition of the material studied. Below we offer you a simple method of storing in a limited time frame, and if you have a lot of time to prepare.

1. If there are two days in which to store the old, it is better to repeat the material is as follows:

the first iteration - immediately after reading;
second repetition - 20 minutes after the first iteration;
third repetition - 8 hours after the second;
fourth repetition - 24 hours after the third.

2. If your time is limited and you do not want to remember information for a very long time, the best are the following sessions repeating information:

the first iteration - immediately after reading;
second repetition - 20-30 minutes after the first repetition;
third repetition - 1 day after the second;
fourth repetition - 2-3 weeks after the third;
fifth repetition - after 2-3 months after the fourth repetition.

Naturally, the first and second method is not very rigid and their performance can be altered depending on circumstances.

Enjoy your memory without tedious and almost always futile cramming.,

15 facts about how the manufacturers of bottled water blatantly deceive people

Let's see what tricks are manufacturers that sell us ordinary tap water.

1 bottle of water 0.5 liter costs 35 rubles in the store. Consequently, a liter will cost you 70 rubles. For comparison, a liter of petrol AI-95 (August 2015) costs 35 rubles. As you can see, the water is twice as expensive gasoline!

2. The idea that the "eight glasses of water a day" - the guarantee of health and beauty, in the late 1990s started marketers. It is not only useless, but even harm you in this article.

3. And who said that it is necessary to drink clean water? A lot of the water we get from food. Little literacy: from water to 88% consist tangerines, 86.3% - apples, 92% - tomatoes, 93% - radishes, 96% - cucumbers.

4. Drink water to lose weight is meaningless - of excess fluid in the body fats are growing and not melting! (so-called "effect of the camel"). For the oxidation of fat the body needs a small lack of water, not the excess.

5. Interestingly, in the Russian boom in sales of bottled water coincided with the appearance on the market of plastic containers. You can not just trade one container, you need to have at least in something, is not it? ..

6. Prior to 1990, all sold in the Soviet Union the liquid (beer, mineral water and so on. N.) Offered to consumers in Gostovskaya glass container (Bottles- "Cheburashka"). Plastic packaging appeared in the early 1990s was amazing and the people no less than the chewing gum.

7. Just a reminder: the technology of PET bottles - not the Russian and Western, so that the right to use it, we have to pay.

8. "1.5-2 liters of water a day, coffee and soup does not count" - is only the first myth lift sales of bottled water to new heights. The second - "Water from the tap is dangerous, if it would be - and die a short time." In Switzerland, the visitors of the restaurant bring water from the tap "default" - anyone and would not come to fear that it is bad. In Russia, about this and think you can not - in the restaurant never served "dirty" water.

9. Tap water may require advanced treatment - for this you can use any filters commercially available. Including, and the cheapest. Afraid of bleach? Chlorine - a volatile substance and evaporates completely, if slightly warm water and let stand for 30 minutes.

10. Manufacturers acquire raw water (ie. E. Water) ... have a water canal. That which supplies water to you in an apartment at the water pipe. But it they buy 1000 liters of 28 rubles 50 kopecks, and sold at 35 rubles per 1 liter.

11. Every third bottle of water - the notorious "water from the tap," only in the package and have undergone post-treatment. And we pay for "legend", composed by the advertising department of the manufacturer. In this spending millions - but it's worth it, because the water make billions.

12. The labels depict forest expanses, clean springs and lakes - everything that the buyer wants to see. Water "Alps Sky" luring beautiful mountain peaks. See where made. Urals, the Caucasus? No - Tver Street, Savelyev, 84. This industrial zone.

13. The inscription that contains the word "centralized water supply source" means to us - "modified" water from the tap.

14. The water from the water treatment plant to take samples three times a day. Water from a bottle - 1 time in 3 years, or before going to the market or on a complaint from a consumer (in this case the manufacturer is obliged to inform the Federal Service on the audit for several days).

15. Previously, "nutritionists" talked about two liters of water required per day, now - has somehow about three ...

Benjamin Franklin. The politician, diplomat, statesman, forever imprinted on the 100-dollar bill, a good time with the elderly ladies. No, really old. The mistress, he chooses a woman of 20-30 or even 40 years older than themselves.

Why choose Franklin mistress old women, even though he was an ardent defender of the institution of marriage? Because, as he wrote in a letter to a friend, "They have more experience, they are more intelligent and restrained, the best kept secret and do not cause suspicion of adultery. As for the fact that below the belt - you can never distinguish a young woman from the old. "

The laws of money management

1. The right to choose

Successful people claim to be rich or poor - the choice of the person. A person born in a poor family with very early age begins to learn about money improper installation, limiting itself, as once his parents. It all starts with the fact that the more the child's head to pierce that he will not be able to achieve great success, because it is poor, it lacks the ability, capacity, and other things. But you have to believe in yourself! We have no restrictions, we can do just enough to make good decisions and take risks wisely.

2. The strength of the capital

In life, it is essential not to be able to save money and be able to earn. The availability of capital is nothing, if you have not developed the skill to make money, because any capital can be depleted, and the ability to earn will always be with you. Do not forget that the most correct investment - an investment in yourself, because you can beat off the money plus. Remember that your income - is a reflection of your ability to make a profit. In actual fact, the profit can be obtained from almost all, however, only if you will develop the appropriate skills. Work on the knowledge, invest in yourself, learn to earn!

3. Rule distant benefits

Standing at the crossroads between a choice of immediate profit and long-term benefits, always choose something that can bring you more fruit. More often than not, success is not instant profits and the prospect. Only short-sighted people between career and static salary will choose the latter. Far-sighted people also stock the patience and will follow their plans. Striving for wealth is always looking to the future.

4. Hold off on a "black day"

Since the situation in life there are different, and trained them to be at 100%. That is why you need to set aside 10% of their monthly income: only in this case referring to unforeseen circumstances, you will be relatively quiet for their fate. Perhaps this amount seems too high, but in fact it is the most acceptable. In an extreme case, start saving from the percent that can afford: 1%, 2%, 3% ... Gradually increase the size of your investment, but never turn down: people are very fickle creature, once invested less, it will do it all the time .

5. The right to preserve the "masses"

Incredibly, it is important not only to earn good money and save 10%, but also to have the remainder of the money that you earned. If you spend every penny, again not counting the 10%, with such spending a fortune to be seen. In order to implement any major desire, need to have a big opportunity, and spending more than you get, you may not see for a long time.

6. Money Investment

Money without investment - it is not capital. Capital - only what is profitable and is not a dead weight or spent. Therefore, we must look for ways available for you to invest money to make a profit. However, thoughtless inserting money into everything - even worse than no investment. Before you invest the money somewhere, you have to think carefully about the situation, to make a detailed analysis of what would happen if I burned on this matter? How much do I lose, and after the loss, if I can keep afloat again? If the answer is - yes, quietly invest money. And if you understand that in the event of failure of the event you find yourself literally barefoot, then set aside such prospects. The risk must be wisely, otherwise it is not a risk and recklessness, that money will not suffer.

7. Analyze

You have to feel the need and have the time and the ability to analyze your financial condition. Mainly - your finances. Money likes to be seen as money loves to dispose of them. Therefore, do not avoid to waste time drawing up plans and strategies: so you will save yourself from big losses.