Business idea: Airbrushing

What is the airbrush?

Airbrush or aerobrashing - is a technique of applying art images on various surfaces liquid or powdered dye using compressed air. Images are applied with a special device which be ordered airbrush.

Airbrush (in general, it is - spray) supplies a continuous ink jet. The width of the stream is regulated - so you can get rough brushstrokes and dabs more subtle. After applying the ink figure allowed to dry and then coated with several layers of lacquer anchor. This pattern becomes indelible.

Airbrush as a business: Pros

It is believed that airbrush fully protects the car against theft. Moreover, the greater the painted surface of the car, the more likely that the hijackers do not want to mess with it at all. If the pattern has only a door or hood, the risk of theft, though reduced, but remains.

Airbrush as a business: Cons

There are people, and these many who believe that the painted car signals the complete absence of taste and intelligence at its host.

Airbrush: How to start this business?

Airbrush resembles something in the wizard tattoo parlor. So the main thing in this business to have a good portfolio with examples of their work. Without Portfolio to start making money on the client flow will fail. Before opening a business, you need a long time working as an apprentice and gain experience as well as an archive of photographs, the authenticity of which you will always be able to prove. It is no secret that often works to his portfolio stolen amateur painter competitors ...

But that's not all. Before embarking on airbrush artist must master the program in Corel and Photoshop, as the necessary preliminary sketches often are today, not on paper, but "in the computer." Although, of course, the artist must, first of all, be skilled in the traditional pattern - that is, able to draw on paper.

Airbrush as a business: Seasonality

This business does not seem to depend on the season, but it is only at first glance. According to the observations of the players of the market, some seasonal in nature orders is still there. Thus, in winter there is the greatest demand for registration of motorcycles; spring and autumn comes orders for painting cars; summer - artists airbrush paint repaired apartments and cottages.

Airbrush as a business: How to start a business idea?

This type of business can be possible only if there is available a real artist "with his face." How Sophisticated connoisseurs and amateurs, people are going for this service, focusing only on the artist. Every craftsman - his own style, his own individual style. Put airbrushing on stream, depersonalize it, yet no one could. Each painted with an airbrush machine becomes good piece. By the way, the price of the sale of the vehicle not only decreases, but, conversely, increased - by 10-15%!

Next. If you want to be successful in this business, you have to plunge into the element of motorists - tuning forums on the Internet. It is there that you find out all the latest trends and can gain the most specialized and up to date information at first hand.

Airbrush as a business: What is required to start

2 thousand dollars - a start-up capital for the opening of the studio airbrushing. The money will go to:
1.arendu area (have to work in a sealed box with good lighting and extractor fan).
2.registratsiyu documents for companies and
3.pokupku equipment (a set of necessary tools - primarily an airbrush gun and compressor). Other necessary equipment part - the drying chamber. Without it, the pattern becomes unstable, and this - the main disadvantage in the work. In such a drying chamber machine is completely isolated from external influences such as dust and temperature extremes.

Airbrush as a business: Prices for services

In order that you can estimate how profitable is this business, we present the average rates that exist at the moment.

Generally, the final price of the work consists of the following components: the cost of reinforcement, painting works and materials, the degree of sophistication and detail drawings, promoted the artist's name.

Simple monochrome outline drawing without background will cost the customer in the amount of 8000 rubles.

Sophisticated design with artistic background and study of small parts will cost the customer in the amount of 17 thousand rubles. These tsifry- price is only one element of a vehicle. So much is paint, for example, a door, fender, roof rack, spare tire cover. Painting the whole surface of the car will be much more expensive.

Airbrush as a business: Features of technological process

Service airbrushing studio includes work (at least) three experts: tinsmith, painter and artist itself. However, the artist in any case it is better to work a year or two in the service station - assistant painter.

Before applying the pattern, the surface of the vehicle must be removed all her available chips, dents, scratches encountered during operation. Therefore the skills of the artist should be combined with the skills and abilities of an ordinary employee service center.

"Those are mistaken studios, which charge it all to one person" - believe market players. Such work often turns into a hack.

Where is the exit? In poorer entrepreneurs have access - with its own garage, they invite artists to their areas, to fulfill the order for airbrushing. The main requirement is to have a good business contacts with several artists who are always ready to help. The task of the entrepreneur is to ensure that through the mediation of the artist appears interested client, and the client - the possibility to use the services of well-known for his works of the master.

Airbrush Where to study?

Moscow master - painter aerografist Ilnur holds three-day courses for those who wish, the cost of which - 450 euros. During these three days, he only explains the features of the car. Therefore, courses should come already formed artists - the basics of painting and Photoshop were not taught.

Airbrush as a business: In addition to the hood ...

Airbrush - it's not just cars. It is also a painting of mobile phones, refrigerators, computers, skateboards. Many newcomers to hone their skills is on tiny surfaces, and then to go to work with the car.

At first, the newcomers have no more than 1-2 mini-car orders - 100 -150 dollars a month. This money goes to buy paints and rent. But this stage are all - important to become famous by word of mouth.

If you are willing to work for two years with varying success and earn themselves a clientele of this difficult time - the airbrush can give you the opportunity to earn not only to life but also to the pleasures of life.

10 countries in which citizenship can be obtained for the money

Malta, Hungary, Cyprus, Bulgaria and others.

Many countries are working to change the law and make it easier to obtain citizenship for investors and businessmen. Also good conditions for doing business in them you will find the sea and sandy beaches. iBusiness collect information from States, you can obtain a passport for investment.

Hungary

In 2012, the Hungarian legislators adopted amendments to the immigration law that allows foreigners to obtain citizenship of the investment. This program is considered to be the best in Europe. First granted a residence permit and the offer to purchase of government bonds by about 330 thousand dollars (250 thousand euros), after five years, the state returns the money to the investor. The program does not require the constant presence in the country, or the acquisition of property for a certain time.

                                                                   Malta

Since 2013, there Maltese program for individual investors (MPII). It has one limitation: people who obtained citizenship in this way, will not exceed 1800. At the moment, the application for MPII filed about 600 people from 40 countries, including Russia and Ukraine. To obtain Maltese citizenship applicant and other family members must pay a non-refundable fee to the National Fund for Social Development (an organization engaged in the development of national projects).

Upon receipt of the letter of approval MPII applicant must contribute to the fund of 650 thousand euros, a spouse of 25 thousand euros for the children of unmarried, between the ages of eighteen and twenty-six years will have to pay 50,000 euros for each, for parents (grandparents, who want to join) and 50 million euros alone. Information resources for citizenship of Malta is a refinement that Bitcoins are not suitable for payment - this currency in the country is not recognized as legitimate.

Within five years, will need to rent or buy real estate is not less than 350 thousand euros. After the conclusion of the lease or purchase of property the applicant is issued an electronic card of a resident of the country, and a year later granted citizenship. Must necessarily be resident in the country a little more than six months.

For people who have acquired citizenship of Malta in this way can remain more favorable tax status. The biggest bonus is the acquisition of citizenship of Malta lies in the fact that you can not pass the border control to get into the 26 EU countries, including Austria, Belgium, Great Britain, Hungary and others.

Cyprus

The "Citizenship for investment" operating in the country since 2013. It was originally aimed at attracting investors from Russia. With the passport of Cyprus can enter into many EU countries, but Cyprus is not part of the Schengen zone.

Passport of the country can be obtained in about three months. There are several ways of making investments:

to invest in the Republic of Cyprus itself at least 5 million euros;
buy property for 500 thousand euros;
buy a package of real estate for 5 million euros;
make a personal or corporate contribution to the Bank of Cyprus not less than 5 million euros, as well as to purchase a property for 500 million euros;
offered the opportunity to split investment: contribution to the State treasury (as a contribution to national investment company) more than 2 million, the purchase of real estate by 500 thousand euros, 500 thousand euros contribution to the Foundation for Research and Technology.

Bulgaria

To obtain citizenship of the investor has to invest 1 million leva (about 512,000 euros) in government bonds. The percentage of such bonds to the depositor will not be paid (as in Hungary), but the money is returned after 5 years. An application for citizenship can be obtained through the same five years from the date of receipt of permanent residence. To abandon their old nationality is not necessary - Bulgaria recognizes dual citizenship. In this country, there is also a form of investment credit, on which an investor can invest in the government bonds of 180 thousand euros, but no return.

Dominica

The investment program for the acquisition of citizenship is also represented on the island of Dominica from North America to the Caribbean. The applicant for citizenship must provide a non-refundable investment to the Government of Dominica in size from 100 thousand dollars to 200 thousand dollars (the cost varies depending on the number of family members who also want to obtain citizenship).

Prior to 2015, to those who wish to acquire such nationality it was necessary to interview. Now just check the profiles of the applicant and provided information. Dominica in 2013 had more than 500 million dollars of foreign debt, the country in such a way to raise capital for debt repayment.

Saint Kitts and Nevis

Saint Kitts and Nevis - the federal structure of the state, which is on the eastern Caribbean Sea, consists of two islands: St. Kitts and Nevis. The investment program was adopted here in 1984. Application for registration of citizenship consists of only three pages. Quickly find the reasons for the acquisition of citizenship, sources of income and the estimated annual income.

Prospective citizens may invest 400 thousand dollars in real estate or to make a donation to the charitable Sugar Industry Diversification Foundation (SIDF) in the amount of 200 thousand dollars. The volume of investment depends on the selected program, the overall amount ranges from $ 250 thousand to 400 thousand dollars.

Antigua and Barbuda

Established by the Government program for the acquisition of citizenship through investment was approved in 2013. The state is on the same island east of St. Kitts and Nevis. In the future citizens of the investment program has a choice:

invest in real estate of $ 400 thousand;
a donation to the National Development Fund (NDF) is not less than 200 thousand dollars;
Terms of consideration take three to six months from the date of application. After consideration of the applicant takes the passport.

Grenada

The state in the southeast of the Caribbean requires future citizens to invest about 210 thousand dollars in companies operating in Grenada. At present the volume of investments includes all fees for registration. The current program was adopted in 2013. Prior to 2001, he worked as an old program that was relatively cheap and had great success with wanting to live in Grenada.

Spain

"Visa Gold" Spain involves buying real estate in the amount of not less than 500 thousand euros, but if the property was acquired earlier (before applying for an investment visa), it will not be taken into account. It also assumes the purchase of government bonds in an amount not less than 2 million euros, 1 million euros investment in local companies or financial institutions in the country. To apply for the acquisition of nationality should have annual visa of the state.

Latvia

To make an investment immigration need to make at least 200 thousand lats (300 thousand dollars) for a period of at least five years, to purchase real estate, whose value varies depending on the region, to invest in the economy of Latvia is not less than 25 thousand lats (36 million euros). After the purchase of real estate investor can issue a residence permit for five years.



Similar methods can acquire citizenship in Germany, Australia, Switzerland, the UK, Slovakia, Portugal and other countries.

Top 9 best methods of struggle for the client

1. Talk with customers

Again, polls show that customers are very happy to share their experiences of good and bad service (4 of 6 people have confirmed this). After speaking with a single customer, finding out his attitude to service, after learning of his claims is to your service, you turn on word of mouth. Even if he is not liked all overshadow the sincere attention of the staff and management.

Do not forget to call customers by name. Talk to them like human beings, not-Manager (the language of the press release). Especially in social networks. Save the business of anonymity.

For example, American Express polite and timely respond to all complaints. One feels that the message is not gaining support, and people. And gaining them personally for each client. In addition, each response on Twitter was signed initials of the employee.

2. Always listen to what your customers say

It is easy to start a dialogue with the client. It is difficult to listen to it carefully. By listening to the appeals of the buyer, keep in mind how your company can change on this feedback.

Here are some smart ways to get quality feedback: focus groups, observation in the trading room, communication at the POS, monitoring social networks.

3. Continue to meet the needs - offer continuous support and discounts

Do your best to regularly remind customers about yourself and your cool products. Answer quickly and enthusiastically. Be ready at the right time to propose new special offers and discounts. Suggest more.

Any delay like a death in the age of the Internet. The researchers also managed to compare dozens of companies working in the same field. So, 81% of companies with a strong social side, outperform their less agile competitors.

Come up with a couple of long-term interest in the multi-level tours and regular news updates and details. From you just do not retreat.

4. Think of the client as a valued partner

As mentioned above, take customer opinion seriously and take note and implement rational thought. What is the meaning to listen, if you are not going to reap the benefits? Make sure customers know that you are waiting for their opinions and value them as equal partners.

If you're looking for an example of how to show its importance to the client, look for a company Buffer App, which helps businesses and individuals to plan for the content of their groups / pages in social networks. Every month they publish in his blog "The report of happiness": in figures and words explain in detail how many received them by e-mail questions and suggestions as quickly reacted to their managers, and how to change the ratio of customers to their companies after the responses (to make such statistics, Buffer App added to the end of the letter estimates emoticons). That's nice, dammit.

5. Quickly inform clients about important changes in the company

Of the 13 responses to the question "whether such knowledge is useful?" 12 was very short: "Yes." Notifications of important changes - good and bad - form a trusting relationship. And relate accurately to changes in your products and services. Customers have already got used to them, but a habit - a strong piece.

Here is an example of how to do.

Recently updated Instagram decided that explicit explanation of the new rules, users do not need. But almost all the customers have understood from developer blog that according to the new privacy policy of the service, he can use any photo for promotional purposes. Of course, the entire Internet angrily shaking: the owners of highly training, and those who just need to shake your fists to mind. But a lot of "fat" people quite logically decided that would be easier and safer to leave. For example, National Geographic.

Developers quickly came to life and wrote a post-pointer to where told that no such thing had in mind. But trust has been undermined.

Hence a natural question: how to gain the trust?

- Report any major changes in the company;

- Develop a versatile and intuitive way of presenting to the public of these changes;

- If during the modification, you screwed up, do not hesitate to talk about this.

6. Be transparent

What does it mean to be "transparent"?
- Do not be afraid of feedback;
- Create a situation in which there is nothing to hide;
- Consolidate the identity and position of your staff;
- Want to conduct a dialogue with customers and employees.

7. Keep your word

This is your communication with customers, a direct result of feedback and a sense of trust. If you are consistent in the promises and their fulfillment, customers will know what to expect from you in the future.

8. Accept their responsibilities

Regardless of the circumstances, the customer is always right. Buyer showed full solidarity in three ways (better - all at once):

- Come up with a universal friendly phrase that will meet your employees to customer complaints;
- Keep communication with customers under the personal supervision, help employees, analyze their actions;
- Create a step by step guide responses to customer complaints. It must be about the points of satisfaction of claims.

9. "Thank you" - your investment in the future

3 of 4 people surveyed say they continue to buy from the company that left a good impression. The main bar of the impressions - friendly "Thank you." With each new appreciation for your time and buy you fascinate customers more and more. This word will never become old-fashioned.

WHAT COLOR TO USE IN BUSINESS AND ADVERTISING | Semantics color

Red - sets a determination, it can cause a person has a strong desire to make this or that act and, in relation to the topic of our conversation, to make vigorous efforts and buy, for example, the advertised product. This color is like no other, is able to quickly attract the attention, fix the gaze on the subject of advertising. The semantics of this color - 'attention, do not pass by, act for the sake of action: boldly, recklessly, yielding first to the senses. " The red color and also has a certain sexual charge. This is especially necessary to take into account those who advertises products are designed for men for whom red color has always been significant.

But do not overestimate this color too: he is good in moderation. So, a small detail ad or directory allocated red, would be appropriate and immediately attract attention, while its excessive use can cause consumer aggressiveness and even irritated the subject of advertising.

Orange - helps cause a surge of vitality, giving an optimistic tone. The ancients considered it the color of health and creativity. This color is best used in the advertising of medicines, children's products and services in health and education. Orange adds activity, but it gives a sense of inner balance and spiritual harmony.

Yellow - adjusts to communicate. It is the color of openness and sociability. He also helps to give the waxing balance emotions, to find inner peace, calm the anxiety. In addition, yellow is able to "give" the subject of intelligence, therefore, for example, advertising products such as "high tech" is best done in yellow. This color will be successful in the advertising of children's products, services, travel agencies, as well as advertising and PR-agencies.

Green - all softens, takes the edge off emotions. This color has a healing, relaxing effect. And it will be appropriate and effective in the advertising of medicines, water purification systems, dental clinics and pharmacies, veterinary clinics, health centers, and environmental protection.

Pink - a great assistant in the field of personal relationships: it enhances the senses, making us more alert, affectionate and sensitive. The range of use of this color may be the most wide: advertising perfumes, goods for women and children to the services of marriage agencies and family centers.

Blue - is also set to a region of feelings, but more elevated, more platonic than mundane. It is the color of friendly affection, kinship of souls. Blue - the color of peace and universal harmony. It gives an opportunity to feel an invisible connection with the universe and is able to give a holistic view of the subject, and the subject or business - Global and a favorable outcome.

Blue - helps to concentrate on the essentials: small things are not blurred, do not throw away. Blue item in the catalog or brochure immediately attract attention and, in contrast to the red, will never cause negative emotions.

Purple - the color of inner concentration. This color helps to deepen the internal: it helps to abstract from all unnecessary at the moment and concentrate on the main issue. Another interesting detail - a well-violet stimulates the brain and contributes to the solution of creative problems. It is no accident purple so love creative people. Therefore, if you are promoting a product, with which you want to emphasize the creativity of the goods or services are dedicated to providing creative elite detail in purple is a must!

Black - the color of self-immersion: it helps to isolate themselves from everything, withdraw and concentrate on solving a particular problem. At the same time, this color can be set to the melancholy and despondency. The black comes a sense of loneliness and isolation from the outside world. That is why the color in the print advertising is better not to use. This recommendation is, of course, does not apply to text and tables. Just in terms of their a few exceptions, it is better not to experiment.

White - the color of complete openness, a willingness to see the world in all its diversity. And the color is good because it does not bear any discomfort. One has only to note that monoispolzovanie of colors in print advertising can create a neutral effect when consumer advertising just reported the information about the product, without establishing any accents and priorities.

Do not worry: How to get rid of the fears that interfere with business

Fear of public speaking

People who because of panic avoid speaking in public, psychologists call glossofobami. Fear of public speaking ranks second in the classification, after phobias fear of death. Scientists have found that a large number of people in a public statement released the amount of adrenaline, commensurate with what is released during a parachute jump. This phobia is usually attributed to the fact that as a child, parents often forbid a child to say, embarrassed or ignored it. Fear is stronger in high school when a teacher criticized answers to students and give them for evaluation.

There are many ways to get rid of this fear. For example, it is possible to imagine that during a speech you do not say, and are acting as a self-confident person. It helps to turn it from a monologue into a discussion: asking the audience, you will translate attention to his person for the whole room. Professional speakers will never go on stage without preparation. They are advised to rehearse many times before the presentation of the mirror, remembering not only the words but also gestures. During rehearsals should visualize what success is waiting for you, imagine the applause, as well as to work out the answers to questions that you can ask. You can work out in the pronunciation of speech to a close friend. During a speech to the audience you need to find someone who you kindly set, and focus on it. Smile and deep breathing can help reduce stress.

Fear of success

This paradoxical at first glance, a phobia is also called complex ions, first described by Abraham Maslow. According to legend, God commanded Jonah to be a prophet and go to Nineveh to preach repentance, but Jonah was afraid, thought that can not cope with such a responsible thing, and fled. Maslow wrote: "If you're deliberately going to become less important person than allow your abilities, you will be deeply unhappy person."

The complex ions is fear of man to realize his natural ability, his fear change, even uninteresting and limited, but somehow the existence of well-established. The absence of the great achievements of these people consider a guarantee that they bypass the crash and severe disappointment. They set themselves goals and long paltry "celebrating the victory", reaching them.

Escape from Freedom consists in the fact that people prefer to give up freedom in exchange burdensome
on a guaranteed minimum sustained prosperity

With complex ions are bound and the concept of freedom, which Maslow defines as responsible for his every life choice for their own destiny and not only. Escape from Freedom consists in the fact that people prefer to cede burdensome freedom in exchange for a guaranteed minimum sustained prosperity. Maslow distinguishes eight modes of behavior that allow overcome fear of success. It offers to imagine life as a process of continuous choice between progress and retreat. Any development occurs only after the realization of who you are and exactly what you want, so you need to separate yourself from imposed public purposes. The true goal may subconsciously scare that require significant changes in his "I", but this can happen only when the goal was not chosen you, and for you.

Fear of failure

Scientists call the fear of failure atychiphobia. People obsessed with her, often disclaim any action, because they believe that they are waiting for the inevitable failure. They subconsciously underestimate their own talents and abilities, cease to look for new solutions. Fear of failure in them is stronger than the potential joy of success.

Psychologists see the reasons phobias that people grew up in a family where love and approval directly linked with the achievements of the child. As a result, a person grows up with the feeling that he rejected, if he makes a mistake. These people choose the path of mediocrity and avoid the risk, it is unpleasant situation of competition.

For the treatment of phobias, psychologists often use the method of systematic desensitization, in which a person gets into a situation somewhat similar to those that cause him to panic attacks, but painless and taken out. In these situations, the person can control his fear, and the difficulty level rises gradually. The therapist shows how the fear response in them can be replaced by another: for example, anger, excitement, relaxation. Getting rid of the fear of failure is not possible without the realization that failure - an integral part of any experience.

Fear of change

Fear of change and uncertainty go hand in hand. The brain senses any changes as a source of stress, regardless of whether they are positive or negative. Any changes required to adapt and change the established view of the world. The most comfortable state for a man - a stable, predictable routine. It gives people a sense of control. Out of fear of losing control, they subconsciously avoid things that can dramatically change their lives. For example, they prefer to communicate in a limited circle of people who share their views on the world. They continue their relationships unsatisfying work on unloved work, because they are afraid to feel that they have lost in vain time. By repeating day after day, the same thing, they are experiencing an illusory sense of security.

In order to somehow get out of this vicious circle, psychologists advise to take the brain as the program requires constant updating. Fear of the unknown is generated by ignorance, so they are advised to try to replace fear with curiosity. This will move the focus to the feeling of fear in the direct action and the search for knowledge. Any failure to act only increases the fear, but activity gradually gives the necessary experience and confidence. Fear - it is an illusion, deception of the mind that takes a negative scenario for the only possible. Ralph Waldo Emerson wrote: "When confident guy goes one on one with the world and his frightening lack of beard, every time he was surprised to realize that this fake beard and frightens only those who are afraid of it."

Fear of making decisions

Obsessive fear of decision-making called decidophobia. The cause of phobia is usually considered a habit encouraged by their parents to do what others do not solve their own problems. In addition, the cause of phobia may be incorrect decision, which resulted in unpleasant consequences. Decidophobia prefer to find someone who will make decisions for them. In this role can perform parents, spouse or boss. Very often decidophobia believe in superstition and fate, which, as it deprives them of control over their lives.

The choice itself - not such an important point, as it is sometimes presented. This is only the beginning of the job. Make the "right" choice - it is rather a theoretical concept. Who knows what the result would have been obtained in the implementation of other options? If two or more alternatives like, the choice between them is not so critical. Decidophobia need to learn to listen to their own desires, no longer to think about how to please others. They tend to exaggerate the extent to which their actions closely followed by others. You can lose or win, but most people do not even notice

If you have enough, and even an excess of resources (money, skills, material assets) - so you do not have ideas. Or do you want to accomplish too ordinary and familiar to any ideas that do not make you grow and develop.

Okay, I agree that it is quite a controversial statement. Anyway, the lack of start-up capital - a hell of a common problem.

What to do if you do not have enough money to start a business?

Of course, when it comes to the critical shortage (capital ten times less than the target), then nothing can be done. No tricks will not help. We need to beat out money from investors or try to get a bank loan.

And in other cases (when there is half or less than the calculated amount), the following options may be appropriate.

The increase in the establishment and development of original "test" the business. Ie for example, you decide to run a start-up. But even the modest technological breakthrough we need money. So first, you can make a version of the product (website, application, etc.), which operates under the traditional scheme. This will allow a well to test the market and make the first customer (and if lucky, and money). This applies not only and not so much to innovation in IT. Quite the contrary: the traditional business for the establishment of a "trial" version may be easier.

Involving friends and acquaintances. They can make you a discount on your services. Familiar lawyer or an accountant for the novice businessman - its weight in gold. Optional brazenly loading friends their requests - but some help is quite possible to get a reasonable price for a bottle of good cognac.

Attracting grants and other assistance from the state. Actually get a grant is not easy. But the support is not limited. For example, now almost everywhere established business incubators. One of their main services - provision of premises, which saves on space.

Partnership. It's all clear, we'll do just focus on the fact that the partner can not only be your classmate, but also quite a large structure - if you can convince her that you will do for them part of the work, you will find benefit for them. Again, it makes sense to look towards not only private but also public institutions. Bureaucracy, of course, is jammed, but the money we have in the power shall be considered rejected. With the master's table can fall quite a solid support.

Rejection of all the extra food, the concentration on the USP. At times the mass of the services prevents the company to position itself in the market. Therefore, the refusal by most of them can not only save money, but also to improve business processes.

Search unconventional methods of promotion - "guerrilla" marketing. Of course, advertising in any case, have to spend, but all of a sudden be able to find a cunning and effective way to express yourself?

For the efficient operation of the salon and getting stable earnings in an increasingly increasing competition to attract new customers, you must apply all the more original advertising techniques.

Beauty advertising campaign can be divided into two strategic objectives: to attract new customers and internal marketing for permanent retention.

We recommend you review the material from deystvuschego entrepreneurs on how to open your salon.

Methods to attract new customers

Traditional means of advertising do not work as effectively as before, so it is necessary to resort to a more thoughtful and highly directional action. Development of the campaign will consist of the following stages:

The study of competitors, their territorial distribution, pricing, range of services, conditions for regular customers.
Determining your target audience, segmentation of their income levels, preferences, age.
Identify ways to reach the target group in the area, places where the main events will be held on promotion - shopping malls and shops, medical centers, fitness and sports clubs, restaurants and cafes, business centers.
The development of effective means to attract customers.
Draw analyst traditional means of advertising, which can be used for the promotion of Beauty (Table 1).

Table. 1 - Comparative analysis of advertising media.

Means of advertising
Benefits
disadvantages
TV (local channels)
wide coverage, the possibility of combining images and sound
the high price of accommodation
Wireless
(local radio station)
wide coverage
Only sound, the high price of accommodation
Prints
reasonable price for accommodation
low popularity
Internet publications
reasonable price for accommodation
small coverage
Outdoor advertising
attraction, an effective means of attracting attention
narrow local coverage
Based on these data, we can make the following entries:

TV and radio, even local channels and stations, will not be an effective means of advertising because of the relatively high cost; the best option may be running line on cable ducts;
accommodation in the print media (newspapers) is possible, but only if the spread of the circulation in the area of ​​the passenger compartment; expensive glossy magazines are not suitable because of the high cost of accommodation and long-term impact;
posting on the Internet efficiently and at acceptable cost;
outdoor advertising is very effective, good for the consumer.
The methods that will be effective for increasing the number of new customers beauty:

development and manufacturing of colorful advertising leaflets with photographs of clients 'before' and 'after' (anti-aging treatments, hairstyle, make-up), with a detailed description of services, contact details, the arrangement of interior;
conducting cross-marketing - sharing partner clients - an agreement on the placement of advertising leaflets with potential partners at the reception fitness centers, sports clubs, hospitals, travel agencies, etc .;
placement of advertising leaflets in the racks of luxury homes, shopping and business centers, pharmacies, etc .;
carrying out promotion activities in a local shopping center - for example, a day free of makeup, hairstyles and so on. for everyone, with advice from experts and the distribution of flyers and business cards;
distributing flyers beautiful girls - models in crowded places (at bus stops, near the shops).
Methods for saving regular customers

Besides promotional activities, the management of the salon should also pay great attention to programs for the conservation of regular customers, because they form the basic income of the cabin. But most importantly, they recommend the salon family and friends, and such advertising is most effective.

Measures to increase the loyalty of regular customers:

conduct surveys to better understand customer needs, and to promote the development of the programs;
training staff for their professional skills and knowledge;
formation of a system of bonuses, discounts, loyalty cards;
development of client-oriented company standards, to comply with their all staff of interior.