Slaughter Title: 5 tips for creating
Before publishing any content (whether paper, presentation, video, etc.). Be sure to allow time to check whether you are using the best headline. Quality header - a vital issue in content marketing. Information on the Internet more and more, and time to catch the attention of your audience, you have less and less.
Title helps readers quickly determine the relevance of content for themselves. A bad headline makes your content invisible to most of the audience.
This makes it an essential element of the title of articles, posts in the social. networks, advertisements, videos. Otherwise, what good is your original and quality content, if it is not to be read?
In this article we will look at the main characteristics of successful titles. In the examples, we often cite the book, but this is only for purposes of clarity. These rules are valid for any type of content.
1. BENEFITS
Create a formulation that clearly informs readers of the benefits and advantages that they will receive due produktuusluge or reading an article. A good headline promises a solution to the problem or help in achieving the goal of your audience.
Compare:
1) Tools and methods in SMM
2) Increase your Level in SMM: Guide to advanced tools and techniques
The first title of the article reveals the content, the second - describes the benefits that will get the reader after reading.
2. THE NUMBERS
Figures convincing than words, because they no longer believe. The words of many associated with "water", and the figures - with concrete. Using the numbers increases the attractiveness of headers.
This can be seen in the example of the book "30 days of receipt of the results," John Dee Meyer. Imagine name without numbers - "Getting Results" or "Month of the results", it does not sound so convincing, right?
Figures structured information, and also help to "eat an elephant bit by bit" when it comes to any large or complex goals. For example, the book Layfhakera "60 small steps to improve the lives of 100 days." With that, note that this header becomes even more attractive due to the fact that offers a specific deadline or timetable for reaching the target (or your progress as a whole). An example of such a title: "Reset 10 kilograms in 21 day detox program." Consumers information on correction probably want to know the exact results of the proposed techniques.
Examples of successful titles with numbers a lot, you may have encountered them more than once. The main thing - the right to beat your existing numbers.
3. TARGETING
The more personalized the title, the more response it evokes. Indicating the target consumers your content with the title when possible. You can do this by calling them directly, or indirectly, by specifying their key characteristics. The more obvious it will turn out better.
Examples:
"Diary of a maniac designer" Jan Frank
"365 days a very creative person," Ian Frank
"Guerrilla Marketing for Writers" Jay Conrad Levinson
"Guerrilla Marketing on the Internet", Jay Conrad Levinson
Here we see that the two header define audiences based on work and two titles describing the consumer more indirectly (by specifying the key features and scope of skills)
4. The ideal size
According to research by The Guardian, «headings consisting of eight words have the highest CTR (21% above average)."
Why eight? So our brains work. On this occasion, psychologists often study lead American scientist George Miller, who showed a pattern, called "wallet Miller":
"The number of objects that the human brain can hold simultaneously in the working memory, is 7 ± 2"
It is also important to take into account the research designers and usability Jakob Nielsen. According to his findings, readers pay more attention to the first three and the last three words in the title, when they read from the display. Therefore, in the first three and the last three words should have to the maximum meaning. Furthermore, it is the first 2-3 words (11 characters) have a key role in the perception of the entire title.
We believe that the more concise title (without prejudice to the meaning), the better.
5. subheading
Top titles often consist of two parts (title and subtitle). Subtitle enhances your headline, clarifies, and serves to explain to the reader: it is not in vain opened page.
Examples:
"Rules of the brain. Things to know about the brain you and your children, "John Medina
"Illumination. The power of instant solutions, "Malcolm Gladwell
Remember that these rules - identifying patterns, not the ultimate truth. "Secrets" of creating a good text - and the title as part of - can be very controversial.
Before publishing any content (whether paper, presentation, video, etc.). Be sure to allow time to check whether you are using the best headline. Quality header - a vital issue in content marketing. Information on the Internet more and more, and time to catch the attention of your audience, you have less and less.
Title helps readers quickly determine the relevance of content for themselves. A bad headline makes your content invisible to most of the audience.
This makes it an essential element of the title of articles, posts in the social. networks, advertisements, videos. Otherwise, what good is your original and quality content, if it is not to be read?
In this article we will look at the main characteristics of successful titles. In the examples, we often cite the book, but this is only for purposes of clarity. These rules are valid for any type of content.
1. BENEFITS
Create a formulation that clearly informs readers of the benefits and advantages that they will receive due produktuusluge or reading an article. A good headline promises a solution to the problem or help in achieving the goal of your audience.
Compare:
1) Tools and methods in SMM
2) Increase your Level in SMM: Guide to advanced tools and techniques
The first title of the article reveals the content, the second - describes the benefits that will get the reader after reading.
2. THE NUMBERS
Figures convincing than words, because they no longer believe. The words of many associated with "water", and the figures - with concrete. Using the numbers increases the attractiveness of headers.
This can be seen in the example of the book "30 days of receipt of the results," John Dee Meyer. Imagine name without numbers - "Getting Results" or "Month of the results", it does not sound so convincing, right?
Figures structured information, and also help to "eat an elephant bit by bit" when it comes to any large or complex goals. For example, the book Layfhakera "60 small steps to improve the lives of 100 days." With that, note that this header becomes even more attractive due to the fact that offers a specific deadline or timetable for reaching the target (or your progress as a whole). An example of such a title: "Reset 10 kilograms in 21 day detox program." Consumers information on correction probably want to know the exact results of the proposed techniques.
Examples of successful titles with numbers a lot, you may have encountered them more than once. The main thing - the right to beat your existing numbers.
3. TARGETING
The more personalized the title, the more response it evokes. Indicating the target consumers your content with the title when possible. You can do this by calling them directly, or indirectly, by specifying their key characteristics. The more obvious it will turn out better.
Examples:
"Diary of a maniac designer" Jan Frank
"365 days a very creative person," Ian Frank
"Guerrilla Marketing for Writers" Jay Conrad Levinson
"Guerrilla Marketing on the Internet", Jay Conrad Levinson
Here we see that the two header define audiences based on work and two titles describing the consumer more indirectly (by specifying the key features and scope of skills)
4. The ideal size
According to research by The Guardian, «headings consisting of eight words have the highest CTR (21% above average)."
Why eight? So our brains work. On this occasion, psychologists often study lead American scientist George Miller, who showed a pattern, called "wallet Miller":
"The number of objects that the human brain can hold simultaneously in the working memory, is 7 ± 2"
It is also important to take into account the research designers and usability Jakob Nielsen. According to his findings, readers pay more attention to the first three and the last three words in the title, when they read from the display. Therefore, in the first three and the last three words should have to the maximum meaning. Furthermore, it is the first 2-3 words (11 characters) have a key role in the perception of the entire title.
We believe that the more concise title (without prejudice to the meaning), the better.
5. subheading
Top titles often consist of two parts (title and subtitle). Subtitle enhances your headline, clarifies, and serves to explain to the reader: it is not in vain opened page.
Examples:
"Rules of the brain. Things to know about the brain you and your children, "John Medina
"Illumination. The power of instant solutions, "Malcolm Gladwell
Remember that these rules - identifying patterns, not the ultimate truth. "Secrets" of creating a good text - and the title as part of - can be very controversial.
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