Opened his own travel agency

Admission: 100 - 500 thousand. Rub.
The minimum size of the population of 100 000 people
Market conditions: high saturation of the market
Evaluation of the complexity start: 3/5

It is said that in the tourist industry, there are two basic concepts - a travel agency and tour operator. Do not confuse these concepts. According to Russian law is quite different organizational structures. Travel Agency is committed to selling a tourist product (tour on vacation, tours), acting as agent. That is an intermediary between the consumer services (tourist) and the tour operator. The travel agency can be registered as a physical entity (SP), and the legal entity (LLC).

In turn, the tour operator - is an organization that is directly responsible for the provision of tourism services. It creates a tourist route, entered into agreements with all parties, it defines the time Book hotels, negotiates with the carriers, guides, and so on. The tour operator is more than just a travel agency than or travel agent. And the demand with a correspondingly higher. Therefore, the tour operator in accordance with the law, can only be registered as a legal entity.

By its very nature, a travel agency may be referred to as a travel agency and tour operator. In other matters, in this article we will call a travel agency, a travel agency in the first place, since the material is devoted to the discovery of just such an organization.

The scheme of travel agencies and tour operators
The scheme of work is inherently simple. Tour operator enters into an agency agreement with a travel agency, according to which the second attracts customers, that is selling services, and the first - pays for this commission. The fee usually ranges from 6 to 15% of the amount sold services.

In addition, tour operators provide various bonuses to agents, eg for meeting or even exceeding the sales plan. It's kind of incentive programs. Tour operators can give gifts, hold rallies, raffles among travel agencies (agencies). There are cases when employees of travel agencies benefit even cars.

Organizational matters and a ticket to the cause
What good is this business because this is an extremely low entrance ticket to the cause (which is why so many travel companies are opened). In an office suit any room with an area of ​​15 m2. Important in this case be arranged in an office workers 2-3.

At the same time, some will be important office location. If located in a large shopping center with high traffic, it is possible to ensure a good flow of customers. However, it is important to weigh all the "pros" and "cons", as in the large shopping center is extremely high price of rent. If you stay more than a quiet place, for example in a residential area of ​​the city you will significantly save on rent. However, the need to increase the cost of advertising the business, or the client you will never find.

In fact, the basic costs of opening a travel agency will consist of the costs: minor repairs premises (often it is not needed) and ~ 15 thousand. Rub., The purchase of office equipment (fax, computer, printer, scanner) ~ 70 th. Rub., Buy furniture for staff and visitors (tables, chairs, a small sofa) ~ 50 th. rubles, and of other costs (fuel, sole proprietorship, etc.) ~ 10 th. rub. Ultimately, the total cost at the start of the case amount to a little over 100 thousand. Rubles.

However, at the start of the case may take a little longer than indicated above. And this is due primarily to the reserve fund, which is a must-have on the "just in case." 50 - 100 thousand. Rubles will never be superfluous. The fact is that in the first months of the travel agency 99% will operate at a loss, as the customer base is not yet tried and tested. And to pay salaries and rent - it's your obligation, which will not go away. In addition, you need to think about the development of the business, such as advertising services to promote your product. In this, too, need the money.

What services can have a travel agency?
The list of services that can have a travel agency, is very diverse. Suppose that in its specifics, and they are all similar. You can earn the following services:

Sale of tours to any country of the world. First of all, in the resort and tourist countries in the world: Egypt, Thailand, Turkey, UAE, Europe, the Dominican Republic, Cuba and others.
River cruises. You can offer customers a river tours on the rivers of Russia.
Selling hot tours, tours, designed for a few days before departure.
Bus tours - sale of bus tours through Europe.
Sale of tours combined. This fashionable direction now. Summer tours are popular common in several European countries, for example: in Greece, Spain and Italy.
Wedding tours. You can offer customers a wedding in exotic countries.
Sale of vouchers for children's activities in Russia and foreign countries.
Health tours to such countries as China, Israel, Dominican Republic.
Services travel insurance.
Visa processing.
As you know, the wider the range of services you provide, the greater the potential earnings of the company. Nevertheless, a wide range of recruitment services requires an appropriate number of employees. Take employment for at least 2 managers, lawyers and accountants.

Educational program for the beginner mistakes typical travel agencies
One of the most common mistakes novice travel agencies - selling tours at great discount prices. Even 5-10% - it is impermissible discount. Yes, so customers start walking "jamb", but the travel agency at the same time earns nothing. And if you do not earn - and then does not develop at all. The basic postulate of a successful travel agency - to be able to sell as expensive as possible! Anyone can sell cheap, sell dear but ...

Another classic mistake is connected with the desire of the business owner to participate in the sale of tours and resolve unnecessary operational objectives. Remember - the sale of business managers, but it does not travel agency owner. If you start to sell you will not have time for other, more important things. We must learn to look at the matter systematically, "top", to understand how the whole mechanism of it and that it can be corrected.

It should be closely related to the filling of all documents related to customer relationships. If you do not understand - better to hire an experienced lawyer. Litigation in this area are not uncommon. Lack of professionalism in affairs - minus any strong organization and not only travel agencies. It is better to spend a month at 15-20 thousand. Rubles to pay for a lawyer than once "to fork out" hundreds of thousands of rubles offended customers.

Well, in the completion. Do you want to become a successful travel agency? Required Get a personal page on the Internet. Well what a normal firm operating without a website, such probably is not. Today, 80% of people looking for goods and services is through the Internet. This is especially important for large towns and cities. On the creation and promotion have to allocate at least 60 thousand rubles. But it is - justified investment.

How to do business in the expired goods

Opening his store of goods - it's a great idea for a profitable business. People are always, by virtue of its physical characteristics, different eat dairy products, vegetables, fruits, meat, etc. Without them we can not survive. That is, creating your store, realizing food, you can always be sure that your product will be in demand.

Of course, there are also some disadvantages, which are derived from one another. For example, one of the downsides - a variety of competitors. Especially in our time, when a large number of cities have large retail stores, and even more significant megastore. Even small "yard" stores divorced enough.

Another drawback of any merchant shop, which follows from the foregoing is that the various products and the consumer does not find. Food has a single property - they have a shelf life, during which they need to sell, and it is desirable to use as food. Some products may be subject to long-term preservation (buckwheat, rice, frozen products, pasta), while others are required to be implemented as soon as possible by eating (dairy products, sausages, some fruits).

How is the Russian practice - where some 30% of the food is not sold in this period on the package and go in the trash. In the West - this number even further. For example, in the United States from 24 to 52% of all food sold soon find themselves in the trash. All this, of course, sad. After all, for the manufacture of other goods or spent a lot of time, effort and money. Deplorable when these goods have not reach the buyer.

How to resolve this situation?

The easiest option - to bring to the store small batches of either product. That is correct, but almost impossible. In the beginning, it is difficult to predict how many customers will take. In addition, large wholesale shipments fall shopping cheaper. Yes, and the other owners of grocery stores are not averse to sell expired products to its customers. In our country, unfortunately, is a very common technique. But something interesting.

Not many goods will become unsuitable for use in food after the expiration date. When it comes to meat or milk, then everything is clear. They are not desirable to eat beyond the expiration date. Either can happen very sad results (poisoning, or the like). But commodities such as cereals, pasta, some fruits and vegetables, chocolate, nuts, frozen goods, cookies, different chips - it is possible to use even after the period of use specified by the manufacturer on the packaging.

We took advantage of the representatives of the modern movement today who call themselves "freegans." Freegans - are the citizens who are looking for food, clothing, household appliances and all the creature comforts ... on trashcan. Rather, in the trash next to the great restaurants and megastore. And not to be confused with the other owners of local landfills and musorok - homeless. These people, representatives of several other "subcultures".

In the beginning, the general representatives frigana were vegetarian movement. The main feature was the fact that they could have, and food of animal origin. One condition for such foods, should not be purchased at retail locations. But look for in a garbage can with bacon crisps, a bottle of yogurt, milk or yogurt Bank - all this is possible.

It is necessary to tell that frigana, if you compare them with their "competitors" - the homeless, not just only have their own house or apartment, but can easily afford the usual forays over the goods to the nearest store. Why should they then go in the trash? - You might say. All the standard. They see the world quite as much of the common people. They comprehend the complexity and cost of the production process.

And I do not want to tolerate a system that allows a significant number of products simply rot in the trashcan. Moreover, this approach to Retrieving food adds them to save a very significant number of money.

In our country, the direction freegans still poorly distributed. But other representatives can already be found in the large cities of our country. If you take the West - it is quite a common practice. There's a whole different group of freegans. The Internet is their page, where a lot of valuable information on the worst places, one or the other of the city. After that, do not be surprised that the business idea has occurred there.

Bench expired goods

It looks like a utopia, but intends to open a store in the United States. The former head of the well-known retail shopping store Trader Joe's Doug Raugh seems, wants to overturn the entire food trade. After all, he's going to open a chain of pavilions implementing expired products (or those who will soon be over the period of validity). Yes, he wants to succeed in transgressing one of the rules of proper food trade. The success of any shopping store - fresh products. And Mr. Raugh initially wants to give customers stale (even - overdue) foods.

Naturally, such a business must be met special safety measures. After all, no one who would like to see the day after the establishment of such a store came a crowd of unhappy customers, who received poisoned goods purchased. Therefore, more importantly, before the implementation of overdue items in large stores, they will be good to check for the presence of mold. Next in store such products will work specially trained people.

They will explain to customers about the real shelf life, or those of other products, explain what happens to the goods after the expiry date, will train customers to cook such purchases.

The advantage of such a business for buyers will be in the main part, in the price of goods. After all, from the beginning, all products will be bought in supermarkets at a low enough price. It turns out that other shops will be happy to give a gift even overdue product. They even will save money for garbage disposal.

And, therefore, in the shop of Mr. Raugha all of these products will be evaluated very inexpensive. The conclusion is to reduce the percentage to throw trash on the goods, and customers will get a chance to get fully fit for the food products at a very attractive price. In the end, everyone is happy, everything to gain. That such and must be a modern business.

7 secrets of effective sellers

1. Treat people with respect
Relation to other should not depend on their status and position, age and gender, skin color and nationality. It should all be treated with equal respect. Remember: humility - aerobatics for the business person.
It is not necessary to assume that the businessman should be a serious person - it is not. First, you need to sell your charm, and only then - the idea of ​​services and goods.
2. Learn a lifetime
Only by constantly absorbing new knowledge, you can keep up with progress, be prepared for the inevitable changes in life fully realized.
Reading at least one new book a month, you can become a better 90% of sellers. One week - 99% to become stronger competitors. And it's not just about the business literature, but also literature, especially the classics. Customers like to deal with educated and intelligent people.
3. not work all
Seller that comes an hour earlier and leave an hour later, while working at maximum efficiency, can double the personal selling. To do this, you need only learn how to take care of their own and other people's time. In business, everyone should do their job.
It will be useful if the seller will develop your own personal sales plan. Moreover, its strap should be at least twice the established leadership. If personal sales plan is executed by 70%, it will still be much higher standards established outside.
4. Know how to listen
During a conversation with a client, try to follow these rules:
• focus on the speaker, always be alert, try to soak up all the nuances of what has been said;
• respond quickly when necessary, but do not interrupt the interlocutor for nothing;
• if necessary, ask questions to clarify the above;
• occasionally comment on some important points to demonstrate their understanding.
It is useful to record the important moments of conversation. It should offer a product or service, only adding the real needs of the client.
5. Overcome your fears
How to become a dealer №1? Read, learn, try and develop, did not dwell on failures. It is not necessary to draw conclusions about your abilities before you try them out in practice. Knowledge and skills - the best means to defeat the anxieties and lack of confidence. Remember, fear disappears with the arrival experience.
6. Forget about sales
The customer or knows exactly which product he wants or not. In both cases, he will need the expert. If the buyer has not yet decided what kind of product he wants, try to find out what challenges it faces. Only after the purchase of the real motive becomes clear, ask the really right product or service.
7. Think about your family
To succeed, we must be able to set goals. If you want to succeed in sales, try to answer himself, for whom and for what you want. The best motivation - this, of course, family. If the family yet - create it and live for the sake of loved ones and friends.

10 kicks to help you start your journey to success.

1. Analyze your prospects for the future, leaving the same situation today - that is waiting for you when you are no longer able to work.
2. Talk to retirees - what they say, what to wear, how they live on a pension penny - you want the same?
3. Make it a rule for a month only contact with the atmosphere of success. Watch programs and films about the rich, visit places accessible to people with a fat wallet, go on expensive shopping - find out what is available for successful people, read books about the powerful. Take a whole month to study the atmosphere of success.
4. Analyze your classmates, peers. Only those who are successful you - And you want to be a loser?
5. Make a list of your desires - if possible with photos. Next to each write its value. Calculate the total amount. And now divide it on your monthly income - How many lives you need to achieve all your desires.
6. Calculate your finances - how much they will suffice in the case of force majeure. If this period is less than 20 years - you should think.
7. Collect enough serious money for you - about 2-3 monthly income and allow yourself to them shikanut - relax, buy yourself something to please a loved one, throw away all the problems, and just relax for a while - and remember the feeling of joy and delight that will have you inside. And you want to live as much of your life? Then what are you waiting for?
8. Locate in the city of successful people with disabilities. That is, people who have any health problems, but who are successful and happy life. Talk to them. If too lazy to do it, then enter into a search engine - Paralympic Games. Read about those who have no arms or legs winning Olympic medals. What's stopping you begin to change your life?
9. Arrange a freelance correspondent in any newspaper, and start interviewing famous people of your city about their lives and achievements. Feel the taste of victory, find out how they came to this, recharge their energy.
10. Begin to visit all places where the elite is going in your city - Exhibitions, workshops, meetings, restaurants, clubs and so on. Begin to communicate with those who are more successful than you.

Thus, by performing at least 3 points out of 10, you really realize that something needs to change.
If all 10 - you already begin to move toward success. Since the last two points already imply certain actions from you and voltage gyrus.
Therefore, do not delay the case indefinitely, begin to act.

Types mailings

Any delivery costs money, so it only makes the company, and with the sole purpose - to sell. Only here they reach this aim in different ways. I dressed for the three types of mailings: gaming, utility and sales.

Firstly, the game. In this case, the company has created an interesting literary character, which tells the letters and stories to share with the readers their opinions about everything. This type of delivery, for example, was the "iMobilco" and "Buddhists,". Game mailing entertain readers and at the same time sell any product. The game is sure to split and sale as interesting film is separated from advertising. Good product offers to mix in an interesting article only know how the great masters.

The second type - this educational magazine, such as the business that we do in "Megaplane." We find ourselves reprint or write useful, interesting material and report it to the audience. The ultimate goal of this mailing - to form a loyal audience that is more likely to use the services of a good friend of delivery, rather than choose at all strange. Its main task - to readers were interested.

The third type - the most inefficient - it's a direct sales distribution. They readers to specific product offering. Those to whom it is not suitable, just press the "Spam" and always remove themselves from the mailing database. Recently copywriter Dmitry Cota published a book of lists, in which he says that the correct letter from the company must contain 80% of useful information and 20% of advertising goods. The situation where the wolves are fed and the sheep are safe: some react to the proposal, and those who are not interested in the goods, just read the cognitive part of the distribution.

How not to fall into the spam

Spam - is advertising, which proved to be futile. If a person responded to a spam "cheap Viagra", for it is not spam. Newsletter - a very risky thing, because it means an invasion of personal space man. And if it turns out that what you tenderly and lovingly wrote, is irrelevant to the reader, it turns out that you have created spam. To reduce the number of complaints must strive to ensure that the delivery was interested in the widest possible range of your readers.
"Newsletter - it's not a magic thing that immediately attracts customers to your site"
For example, I understand that most of our readers are not interested in reading about the specifics of "Megaplan" so I write articles on broader topics related to business issues. Products and services, special offers and promotions, as a rule, no one is interested. Another thing, when you write in general about life and the world around. It is much more important, and people with great pleasure reading about it.

Forming the base

Performance indicators distribution is largely dependent on the quality of the base. You have to be prepared for the fact that only 20% of the base - a "real" people, and the remaining 80% of the users instead of the workers left their "landfill" addresses, or simply never open e-mail. Once I heard this phrase: "History should be such that people want to pay for it, to read it." This is a key principle. The most high-quality base consists of people who do subscribe to our newsletter. They clearly understand why they need it, and read it in good faith.

"It is necessary to specify personal mail. People love to talk
with real people, not just comments on the page, it is not clear to whom the company in Facebook »

Assemble a base enormously difficult. This can be done only if you treat the delivery as a separate product to sell - to show customers what benefits they will get from it. Most often it is different: the base of the collected addresses, posted in the registration or written on business cards collected at conferences. As a result, 2/3 of the base receive mail, they do not really wanted.

Terms of good distribution

Newsletter - it's not a magic thing that immediately attracts customers to your site. In fact it's just a letter in the box. However, there are a few rules that help increase its effectiveness. First of all, everything that is connected with the sales of new services and promotions should always go under the trailer after the feature useful content. I never suggest people buy something from "Megaplan" before they'll give myself something useful. This is how the principle of mutual exchange.

Secondly, I never shunt advertisement or offer in the useful article. This prohibition reception, so do not. The reader sees that you are trying to him to hide something to sell, you lose confidence and sends e-mail spamming.

Third, in the ad unit should contain a call to action for the reader know what to do next. It may be a button "Register now" or a telephone number by which you want to call.

In addition, the newsletter - it is a conversation between man and man. There is a simple rule: never send anything that you would not show your mother or wife. I always remember what they read, and never publish something for which I would be ashamed in front of them. So I'm not trying to "Provisional Government" product, try not to be false, do not use kantselyarizmov not too familiar. In the design of distribution do everything possible to read it was easier: droblyu large chunks of text into paragraphs, add subtitles, tie, quotes, sometimes dilute the text images. All this together develops into a good, honest and pleasantly decorated newsletter.

In general, I always point out sending personal mail: in any letter should be the possibility of direct communication with the author. People like to deal with real people, not just comments on the page, it is not clear to whom the company to Facebook. Write just like you readers will not, they need motivation: a specific question, the theme and the occasion to communicate. If I ask the mailing list readers about something, I get 40-50 letters in response. All the work in the "Megaplane" I got only five to seven aggressive letters from inappropriate people. Usually people in the letters of praise, give advice, criticism, and everything is generally very useful.

Where to begin

The first thing to do - is to understand why you do need it. Next is to answer the question whether your company is something unique, what she could share. This may be a personal experience of staff and the head, the presence of an expert, a resource that will provide your e-mail from the rest. The only way it can become an effective tool of promotion.
"The person in charge of mailing, two main objectives: a stylistic and Content"

In the preparation stage you have to decide who will be responsible for sending and how often it should do. Optimal performance is not here, it all depends on your ability and themes lists. You can experiment with the frequency to see when people do unsubscribe. In general, the Internet is easy to overdo it, and nedoborschili difficult, so delivery times per month - that's okay too. The main rule is - it should go on chёtkomu schedule. You can not treat it as something secondary, which can wait a week or denёk. Irregular distribution will not work and would be a waste of money and effort.

The man in charge of dispatch, - two main objectives. Firstly, stylistic. He should be able to create a coherent, clear and understandable texts. Secondly, content. He must have a clear understanding of what is necessary to write. In this sense, he also assumes the functions of editor, journalist and analyst. His task - to find a huge information flow material that deserves attention, convert it, add something from himself and wrote the text, understand, I wonder whether it is to its readers.

The usual PR-manager with this task can not cope. Such a specialist should be sought among journalists and linguists, people who have the creative and literary taste and are used to working with the text. To assess the adequacy of the candidate, ask him to write a test text, and get to know the customers, whether he liked it. A good specialist will ask in return, what is your audience what topics they are interested in, what sites and magazines they read.

It is not necessary to plan, what will be your delivery within a year, to spend three months on the road design, the selection of authors and those of the future. I advise you to start small and test everything. Do not build the palace at once, start with the one-story house.

Work with hypotheses that are easy to implement, and see what answer they cause readers. Newsletter should be conducted sparingly, otherwise it simply will not have enough time and effort. It does not have to be perfect and super-cool. Primarily it should go out and simply be of acceptable quality.

Find your "I": the personal qualities of entrepreneurs and classification

In every life there comes a stage revision purposes. You begin to suffer, and suffer from the realization that all striving for, suddenly devalued, and ceased to be so important, how it looked. At this moment, someone changes the place of residence and social circle, the other - activity, the third - the profession, well, born to be leaders and loving independence begin their own business. How not to be mistaken with the choice, if in fact you are destined to become the second G.Fordom? After all, at the crossroads of thought susceptible to external noise and the impact of information.

Origins

Being a business owner - is extremely attractive, but the strength is not for everyone. Interestingly, official sources meets the following definition of entrepreneurship: "This type of work an adventurous person, the content of which is autonomous decision making and implementation of search and use of new market opportunities in a personal financial risk in order to obtain business outcomes."

Thus, we see that for the development of a science, as a business, it should be independent, have a tendency to adventurism and risk. But are these three properties are sufficient? Perhaps there is a different category of persons, each in its own way created to lead, organize, inspire, well, to be responsible, respectively.

Part 1. Entrepreneur: the qualitative characteristics

Back in the last century domestic economists surveyed A.I.Ageevym which identified ten essential qualities for an entrepreneur. Let us consider the main ones. The focus of scientists set search capabilities and creativity, which are expressed in the use of new and unusual business opportunities, as well as real actions that occur before circumstances forced them to. In other words, "through the thorns to the stars" can come by any means and forces.

Researchers identify personality traits such as persistence and perseverance, even though efforts have been made repeatedly and "have to beat all the gates."

An important feature of the entrepreneur is to focus on efficiency, because such a person easily finds ways to do everything better, cheaper, faster, and is focused on the highest results. Such a line can be called a more fashionable word "perfectionism", which is now very popular.

It stresses the importance of commitment as a long-term vision of the situation and problems in general. "Conquer the world and become the number N list of Forbes», - here, for example, the objectives pursued by the proper businessman.

An important quality is the ability to persuade and establish links. At the same time entrepreneurs tend to use careful strategy for influencing people. In addition, a real businessman strives to be informed: he personally collects information about colleagues, customers, suppliers and even competitors. By the way, do you remember names and birthdays of all your employees?

Of course, complementary touches to the portrait of a true "man of action" independence and self-confidence, because a tendency to rely on ourselves, faith in the ability to perform difficult tasks can bring great success.

In the end, in front of us, like a mosaic formed a solid image of a businessman, it combines the positive qualities with extraordinary abilities. But that's all theory. And in practice? No matter how trite it sounds, but: "All people are different!" - The history knows one S.Dzhobsa and B. Gates.

Part 2: Entrepreneur: species and subspecies

If you have not found the properties of all the above, do not despair! It turns out that the prevalence of certain qualities in one person is a prerequisite to the formation of different types of businesses, much of them can accurately find their alter ego.

It is known that the archetype technology quite often. Among the "technology" is dominated by extroverts-oriented full self-realization of his analytical and intuitive abilities. These people avoid subordination, slightly worried about their personal financial well-being, and the business is considered a matter of life.

The new - is well forgotten old. However, businessmen-innovators think otherwise. Absolutely non-economic motivation, thirst for social recognition - that is, what motivates people who are ready to defend their revolutionary ideas and innovative looks.

Popular form of small entrepreneur other than an optimistic view and a high capacity for work. Here are just a goal it more tangible than the altruistic "technology".

What is a business in the broadest sense of the word? The answer is simple: "Play!" Because in the business world there are entrepreneurs champions. The main thing - the participation and the opportunity to compete, the rest - only related bonuses.

There are people who believe that business - it is a way of self-realization, because there are the makings of each. Such business is called the mass, the main indicator of success for them is the value of the indicator "revenues" in the statement of income.

Birds are the high-flying entrepreneurs strategy. "I came, I saw, I conquered" - their credo and motif in one.

We conclude the list of types intermediaries. Such entrepreneurs prefer to act, so to speak, at the outer edge organization, though only in order to achieve success, is able to increase the feeling of self-worth and bring a state worthy of material welfare.

Here is a matrix of types of common business. To some extent, it may partially resemble the essence E.Bёrna games, only games entrepreneurs extremely expensive in the truest sense of the word.
_____________________

I sincerely hope that, being at the crossroads, you will remember that what we discussed today. And perhaps it is waiting for you is a wonderful recognition of the world, of which you, being in nature, for example, the "innovator" and never dreamed of. Virtually anyone unable to turn their abilities and inclinations in the business direction and to meet unexpected waterfall features, ideas, experience, and risk all that we call business. Therefore, believe in yourself, trust intuition and the voice of the heart and not be afraid to change - they make the world a better place!

             How to conduct a meeting

1. The planning session should not be long, a maximum - 30-40 minutes.

2. At the planning meeting conducted a journal in which to write all the things that leaders are going to achieve during the week.

3. The meeting starts with the fact that the company's goal is read. This refers to the big goal. For example: "To raise the competitiveness of Russian companies, through ...". Then read out the current target, for example: "Raise your income 5 times this year."

4. The master planning meetings (usually it's or founder or executive director) asked department heads to talk in turn about what they did last week in order to achieve the goal. This main function is to control the meeting leading to acting manager does not "poured water" and did not allow phrases such as "we have increased the effectiveness of sales by 15%." In this case, he just politely asked what specific steps were taken and what the result.

Response, for example, might be:

We conducted training for the sellers. We sent more than 500 letters to our potential customers. A total of 118 calls were received from interested customers and was exposed 53 accounts totaling 3 mln.600 thousand. Total revenue for the department this week was 1, 8 million. Rubles. which is 15% more than last week.

Such a response is acceptable. Leading planning meetings may initiate a short applause from other leaders.

If the manager is trying to "pouring water" or "imposing shadow on the fence", the lead problem is that other leaders saw it. Suitable, for example, the following sentence: "It was not an easy week. We thought a lot ..."

By continuing such efforts leading briefings interrupted the speaker and says it is planning session and if there are no concrete results, then move on to the next department. Or may request the Secretary to read the entries from the last planning meetings, and that it is planned to achieve this week in this department.

For example:

1. Conduct a survey about the new product from the 400 customers. Made? No.

2. an invoice totaling 2 mln.800 thousand. Rubles. Made? Put up for 17 thousand rubles.

3. Provide training vendors. Made? No, we were overwhelmed.

It is clear enough. Go to the next.
I note that such a planning meeting opened and made visible to all other managers who achieve results and really helps us move toward the goal, and who cleverly poses as a flexible hose and simulates useful activity.

5. Once all the presented results, the aim is for the next week for the entire company, and leading up to the consent of the participants for this purpose.

Facilitator asks leaders took turns to say that they are going to do to achieve this goal in their fields, and it is logged.

6. Managers can ask for something extra to do the other leaders, if their units are connected and their joint action is needed. With regard to this agreement is reached and recorded in the log.

After all this, leading briefings asked whether they are ready to really achieve the purpose of this week, and announced the launch!

This simple and effective form of briefings allows achieve interesting results. Heads or start to really produce and deliver results, or run away from us, under various pretexts, freeing up room for new leaders who really want to contribute to the team, not just to portray the appearance of useful activity, being in the glory and honor to give an earning.

And most importantly - this form allows even very productive leaders to achieve even more, what I want and you frankly.