вторник, 29 сентября 2015 г.

7 of the rules of data visualization in the presentation


Properly executed visual component of any presentation can help to quickly and effectively communicate the key message to the audience. How correctly visualize data? To achieve the desired results, you need to follow the advice:

1. Choose the right type of visualization

Nothing beats of confidence in you and your key messages how bad the data presented. Focus on the best examples of visualization to make sure that the chosen format does not distort the information and not difficult to understand.

2. Do not overload the reader information

The statistics make the presentation more convincing, but the glut of information could mislead the reader and on the vine kill interest. It is better not to use more than 1-2 images on the slide. Get rid of any unnecessary information and make sure that the visualized data support your message.

3. Reinforce Post Image

These design and must work together to achieve the desired effect. Competent visuals evoke an emotional response. Reinforce dry figures interesting images to your audience felt the message. Here, for example, a picture of a cracked by drought the ground successfully highlights the essence of the message. In another example, the contours of contrasting US and Syria illustrate the difference between the territorial dimensions of these countries are much more clearly than any words.

4. Make it so that it was easy to compare data

Featuring the relationship and the relationship between different data, you are doing them much more valuable. The main purpose of visualization - to provide visual images for visual comparison of two or more indicators. Try to make such a comparison was as convenient as possible.

5. The design must not distort information

Be careful with the forms of visualization that can cause an optical illusion (for example, 3D-graphics, or irregular geometric shape). Good design should clarify, not hinder understanding.

6. Place the data in a logical order

Intuitive procedure reduces the time a reader spends on it to sort out the information offered. Place the data in alphabetical order or in sequence - from highest to lowest or vice versa. Judge for yourself how much easier it is perceived by the relationship between the picture presented below indices due to the fact that they appear in sniskhodyaschem order, from top to bottom.

7. Keep it simple

The clear, minimalist image contributes to the perception, while superfluous design elements only distract attention. Avoid pictures, drop shadows, or patterns that distract the reader from the fact.

Even a layman is quite able to competently use visualization to create a compelling presentation.

How to open a shop?


What you need to remember in this case? What items must be taken into account to the store makes a profit and has been popular? In some sense in a nutshell "open shop" is not so much, until we are not faced with this. So many questions need to decide that first you do not know what to begin. But if you thoroughly prepare for this issue in advance, it is possible to avoid many problems later. Let's try to figure out what you need to open the store.

The first and at the same time the most important question - what to sell. Choose the right idea for the future of the store is very important. Consider whether your product will customers appreciate, to be competitive goods from your store. Think about how big is your shop. Decide how the sale will be carried out - whether self (as practice shows, the most profitable way) whether the sale over the counter.

Think about which area will be in your store. Explore the area, learn the contingent of the population, their needs and purchasing power. It will be good if you are to talk to people and find out their opinions about the possibility of visiting their neighborhood store that you plan to open.

Make a business plan, it does not matter how big you are planning to open a shop, a business plan will provide a sequence of actions even when you open a small retail outlet at 10 square meters.
The package of documents to open shop

A special issue of pay documents in preparation shop. Bureaucratic red tape often extends over a long period of time, so make plans, is to carve out more time, money and nerves to get all sorts of permits, licenses, etc.

What documents do you need to prepare:

To register a company you will need to be prepared to answer the following questions: How many founders will have of your company, the name of the company, the main line of business, which you choose the taxation system, the authorized capital will make property or money, who will be the CEO and the chief accountant. You will need to obtain a certificate of registration of the legal entity and the certificate of registration and the INN, which will have to be registered in the Unified State Register of Legal Entities and undergo registration with the tax inspectorate. In addition, you will need to obtain an Goskomsata the assignment of codes (NACE), create extra-budgetary funds, such as pension, health, social security fund, and you will need to open a checking account in any bank and make prints.

Keep in mind that your sign shop - it is as such billboard. Accordingly, it you will need to obtain a permit, which is not so easy. To obtain a permit you will need to submit: application, registration card, notarized copies of the certificate of the opening of the company, notarized lease, thumbnail image, stamped by the company, matching placements with the owner of the building, crafted design image, color photographs of the alleged placements Card placement.

For the conclusion of the State Fire Supervision you will need to prepare the following documents: a letter of application, a certificate of business registration, tenancy agreement, a floor plan BTI, an agreement on the installation of fire alarm systems, as well as the insurance object. In addition, you will need to appoint a chief officer for fire safety and conduct the course of his training.

For sanitary-epidemiological conclusions from Rospotrebnadzor you will also need to prepare the mandatory documents: statement, certificate of registration of companies and registration with the tax inspectorate, the lease, assortment of goods, medical book store employees, sanitary passport facility certificates for goods store , the contract for garbage disposal and solid waste.

Do not forget about the resolution for cash registers. To register the cash machines (CCM), you will need to prepare the following documents: application, a lease for the premises, where there will be precisely this ECR passport CMC certified master TEC, holograms and draws maintenance, copies of certificates of opening businesses and staging registered at the Inspectorate.

The journal recommends that if financial resources allow, to think about and order nervosberezhenii obtaining all permits and licenses from the experts of legal agencies. Their services will cost you between $ 30-35 thousand, but in time, roughly speaking, about a month you will get all the necessary permits and conclusions.

Your store - is not just a source of income, the business is like a canvas on an easel - the source of your creativity. Of course, while you're thinking about how to get a full package of initial permits, your creative ideas of applications do not find, but when you're already thinking of a name for your store, there's a flight of fantasy begins. You can order a name for your shop professionals. In fact, naming - not a simple matter, because it is important that the name of the lure visitors to its interpretation was clear that the name of the game could not convert letters into something obscene, and not to cause bizarre associations. An example of an unsuccessful name can serve as the name of "Evening Bells" to store utensils. You hinted at in the name of the sound of crystal, that in your shop, you can find high-quality dishes, but visitors may have the opposite association - your utensils and substandard beats with the ringing, evening, such ringing.

Already on the verge of decisive action is obmozgovat and design of your store. To think appearance is before you go in search of the premises. Specific requirements for the placement will help you choose the best option.
Store at room

Will you buy, rent or build a room for his shop, it is important to consider a few key points:

Location - good if patency is your store, whether it is convenient access, whether it is possible parking nearby.

Room size and layout - in your shop should not be crowded, you need to define the office space, storage room, think, needs to be a separate service entrance.

Technical amenities - it is important that you are comfortable it was to conduct electricity, water, heating, telephone and Internet line, security systems.

Choose the right place - the key to your success, as well as the opportunity to save on engineering and maintenance issues. Therefore they are related very seriously to the choice of room.
Retail store equipment

Depending on the service system (self-service or trade over the counter), book shop equipment - shelving, cabinets, shelves, display cases. Firm specializing in commercial equipment, much, so you can easily order for your store exactly what will be needed and at the same time that well fit into the design. In the conversion of the common rooms and halls in shopping areas do not forget about the general impression in the design space. Remember that customers should like it in your store. The beautiful store people want to come back again and again.

Pay particular attention to the cash equipment - a sufficient number of its impact on the quantity and quality of sales.
Selection of suppliers

Suppliers very affect the operation of the store. Try to choose their own company with a good reputation. The delivery of the goods for your store important punctuality, commitment. The most important thing when choosing a product - it is the quality, price, delivery schedules. The journal draws your attention to the fact that long-term trade relations with developing their supplier, bringing you the most favorable conditions for cooperation. Pick of suppliers who will provide you with promotional products for your goods, name stands and so on.
Display of goods and interior decoration shop

Your product should not be expanded on the basis of maximum capacity, and on the principle of convenience for the customer and at the same time the highest safety (under the condition that the buyer can take the product in hand for the study). By opening your store, it is worth to learn at least the basics of merchandising. Use knowledge of the psychology of the buyer to obtain the greatest benefits. Think about how to place price tags, so that they work for you. For example, if you have some sort of name of the product that you release at very competitive for buyers price, and you know what that price is lower than the nearest competitor, then scroll to the price of a large price tag, or the bright inscription "Special price! ". Regarding the luxury goods is to do the opposite: let the buyer will have some time to look for the price tag of a beautiful but expensive things. At the time, the thing to hold the hands of the buyer, while he tries to find the value, you will on hand - the buyer gets used to things and does not want to part with it.

To attract the attention of the buyer use all possible ways. You need the right music, correctly set the correct tone of coverage, even smells play a role.
Recruitment for shop

Depending on the kind of activities of your store, you must select personnel. Agree, it is ridiculous to look serious woman with glasses and a suit that sells youth clothing. Seller shall not be just the person who gave you the goods, and receive from you money for it, it must also be a consultant, an assistant in the selection. Remember the famous anecdote about how people left the store in a jeep, but came in just a hook for fishing rods. Sellers are sellers of God, able to raise the level of sales to your store at a very high level. Therefore they are related to the selection of personnel for the future of the store with all the responsibility.
Do not forget that your employees need training, do not skimp on training. The professionalism of the employees will pay off very quickly.

In addition to all these global steps there are many details that are sure to be taken into account when preparing the opening of your store. For example, should consider drawing predmagazinnoy site, you should not forget about security, as well as advertising moves.

To draw your first guest, the opening of the shop prepare in advance: Let unformed on showcase will be stretched a large banner: "The opening of the month **!" On the opening day celebration arrange with balloons at the entrance, with treats and festive presentation, invite the clowns, for example, or say, a quartet. Let the popularity of your shop starts from the very first day!

суббота, 26 сентября 2015 г.

10 powerful lessons prosperity by Napoleon Hill.


Napoleon Hill was one of the first creators of literature on self-development. According to many, it is one of the greatest writers of success. His classic work, "Think and Grow Rich" is one of the best sellers of all time. One day Napoleon Hill interviewed Andrew Carnegie, industrialist and one of the greatest men of Hill days. Carnegie Hill is so impressed that he decided to interview more than five hundred people, in order to look at the secret formula for success. As part of his research Hill talked with some of the most famous people of the time, including Thomas Edison, Alexander Graham Bell, George Eastman, Henry Ford, Elmer Gates, John D. Rockefeller Sr., Charles M. Schwab, Theodore Roosevelt and other successful people .

The result of the study has become one of the most successful books, called "The Law of Success." Hill made clear the concept of success almost every average person. After the completion of the book "The Law of Success," Hill began his book "Think and Grow Rich", and soon became the person whom we consider the father of the modern self. One of the most famous sayings Hill is: "What the human mind can conceive and believe, it can achieve."

10 powerful lessons prosperity of Napoleon Hill.

1. Imagination is power.

"All the breaks you need in life, waited with his imagination. Imagination is the workshop of your mind, it is able to turn the energy of mind and to achieve wealth. "

You do not have to sit idly by at a time when you are free of affairs. Between your work you need all the power. Do you use them? Do you use such a precious gift - your imagination to create the life of your dreams? Have you pondered your dream day and night? Napoleon Hill said: "Cherish your dreams and dreams, because they - the children of your soul, your ultimate success of the drawings."

2. Repetition of thoughts necessary.

"Any idea, plan or purpose may be placed in your mind by repeating a thought."

The best way to introduce the idea in your head - the repetition of thoughts. The best way to create repetitive thoughts - time and time again to talk about what you want to grow in your mind. Be the gatekeeper of your mind, do not let the media influence your mind, no one knows to what this will yield. Take responsibility for your mind to attract what you want to see based on your dreams and desires.

3. Hard work is required.

"Big and little responsibility never meet together."

Napoleon Hill said: "The great achievement is usually born of great sacrifice and are never the result of selfishness." We all want something out of nothing, but, unfortunately, it never works. The great achievements involve great work and great sacrifice. But be sure, in the long term, the price of success is lower than the price of failure. If you are suffering now, you can reign later.

4. The plan is critical.

"Create a definite plan for the fulfillment of your desire to immediately begin to follow it, no matter whether you are ready or not."

The plan is a must, it must be written and must dictate the movement with military precision. Napoleon Hill said, "First comes the idea, then the idea must be organized in ideas and plans, and then converted into reality. You can not move to success, if you do not know how to get there.

5. You need to make a move.

"There always comes your next step."

Stop waiting and start moving. It's your turn. And then when you make the move, which means you have to take another step, and another and another. The ball is back in your hands, and you can either wait or move forward until such time until you reach your destination.

6. Never let failure stop you.

"Edison failed 10,000 times before perfected the light bulb. Do not stop, even if it fails repeatedly. "

If at first you do not succeed is something in it there is nothing surprising. Edison failed 10,000 to improve the lamp again why you can not fail a few times? Take heart, those who have achieved great heights, as a rule, failed too.

7. The defeat - it's a sign.

"When you are faced with defeat, accept it as a signal that your plans do not work, rebuild those plans, and set sail again towards your cherished goal."

Every action has its consequences if you fail, take it as a "message" that your current plan is not working well. There is no need to give up their goals, just change strategy. Use the message transmitted defeat you, for the sake of making changes to the plan. Change your plan as long as it does not lead to the desired results.

8. Imagine how you attract prosperity.

"Just as your eyes need light to see, our minds must be an idea to come to fruition."

Randy Gage said, "You will experience a shortage of funds, as long as you think about the deficit," "Imagine, my friend, as you manifest prosperity in the physical world." If you are going to achieve wealth, you first have to see it in your mind. You "need to see before you reach."

9. You must have a purpose.

"There is one quality that you must possess in order to win, it's definitely in order, knowing what you want to achieve and a desire to enjoy it."

You should know what you want, and you have to have a burning desire to get it. It's very easy. Do you know what you want? Do you know "exactly" what you want? Is there a fire inside of you who longs to get it? You do not have to think about it as: "It would be nice to have it." You must be willing and eager inevitable. Hill said: "Keep a picture of the future yourself long enough and steady his mind's eye, and you will pull towards it."

10. Use self-hypnosis.

"Your ability to use the principle of self-hypnosis is largely dependent on your ability to focus on this desire, as long as it does not wish to become a hot obsession."

Self-hypnosis is a process of repetition of thoughts to himself. The word "self-hypnosis" should be part of your everyday vocabulary. The best way to self-hypnosis is the repetition of affirmations that express what you want to impress your subconscious mind. Napoleon Hill said, "When your desire is strong enough, you get superhuman strength, to achieve." You have these powers, make sure you use them.

We hope that you learned something new and useful of these lessons. Come to us more, for you will always be new and interesting articles. I wish you success.

32 facts about the companies and money


1. The first toothpaste Kolgeytt sold in bottles.
2. Steve Jobs: "I'll call the company Apple, if by 5 o'clock you do not offer the best."
3. Creator symbol NIKE pay only $ 35 per design.
4. The most productive day of the working week - Tuesday.
5. 'prostitute' - a brand of soft drink produced and sold by Coca-Cola, Inc.
6. 20% of rental tuxedos take in May.
7. 90% of all restaurants suffer losses during its first year of operation.
8. Cow - Japanese brand of shaving cream.
9. Duracell, the battery manufacturer, has built part of its new international office, using waste materials from our own production.
10. In 2004 the Japanese Association of Ice Cream promoted "ice cream raw" meat in hopes that it will boost the popularity of ice cream!
11. Microsoft made a $ 16,005 profit for the first year of operation.
12. Oil tycoon John D. Rockefeller was the world's first billionaire.
13. The first product released Sony, was the stove.
14. In restaurants in Japan do not give tips.
15. Walt Disney Company produces approximately 120,000 kilograms of garbage every day.
16. Yahoo! was originally called 'Directory Jerry the World Wide Web. "
17. M & amp; amp; amp; M stands for Mars & amp; amp; amp; Murrie, who were the creators of these sweets.
18. One square meter "glamorous" parquet ironwood can cost up to $ 1,500.
19. The average age of a woman walking on breast augmentation - 34 years.
20. The first advertisement was published in England in 1477. It was an advertisement for a prayer book.
21. On the first Apple logo was Isaac Newton.
22. Goods for children always lie low. If you do not want to tantrums, place a child in the trolley.
23. One of the firms in France satisfied with the daily rates of sexual intercourse from 11:30 to 11:40.
24. Macintosh - name sold in the US apples, a favorite fruit Jobs.
25. In the majority of advertisements the time displayed on the clock, usually 10:10.
26. American Airlines saved $ 40 000, seizing just one olive salad fed first class passengers.
27. 80% of the toys made in China.
28. The most frequently performed song in the world - Harry birthday to you - is protected by copyright.
29. From one cubic meter of wood can make half a million toothpicks.
30. The average ATM mistaken for the year to $ 250 - not in their favor.
31. Tide takes about 70 percent of the market detergents.
32. A Chinese proverb says: "He who can not smile should not engage in trade."

Koenigsegg One: 1
1360 hp, 430 km \ h, 2.5 seconds

2 500 000 $



четверг, 24 сентября 2015 г.

12 books that will forever change your perception on good governance


Save yourself the wall so as not to lose. Really "concealing" information.

In these books, the work of construction managers worldwide. They cite, discuss and recommend to the highest level. They contain the best practices of global business, modern knowledge, used by leading heads of the most efficient companies. This Handbook educated businessman.

Book 1. "10 Deadly Sins of Marketing", Philip Kotler, professor emeritus of the famous Kellogg Graduate School of Management at Northwestern University, USA
How to avoid common mistakes, the most successful attempt to sell your product? Recognized as a world authority in the field of modern marketing gives a comprehensive answer to this question. He identified 10 mistakes made by almost all leaders. But forewarned is forearmed. The experience of other companies will save you from rash actions.

Book 2. "Time management of Brian Tracy. How to make time work for you. "
Brian Tracy, the head of Brian Tracy International - the company's human resources, with branches in 31 countries, the United States
How to complete more? How to cope with the ever increasing volume of tasks? Recognized and respected throughout the world expert on time management responds to these and other questions. His valuable technique can be used for the organization of the working time of your employees.

Book 3. "Management Ernst & Young on drawing up business plans," Brian Ford, Jay Bornstein, Patrick Pruett, leading experts from Ernst & Young - one of the largest in the world (part of the "big four"), audit companies, United Kingdom
Experienced employees of Ernst & Young, and described in detail by specific examples dismantle all aspects of the preparation of the business plan, as well as methods of raising finance, including in the event of restructuring and bankruptcy; give practical advice that will help to present a plan for decision-makers.

Book 4. "Rules of profitable start-ups", Verne Harnish, founder of the World Business Organization EO (Entrepreneurs' Organization), the US (TOM NO)
Practitioner, which entered the top ten thinkers in small businesses (according to the magazine Fortune Small Business), wrote a book for managers who want to start a new project, create a new product, opening a new division. Where to begin? How to present? How to write a business plan? How to get capital? How to create a brand? How to choose a staff? The author based his experience of John D. Rockefeller, the founder of the great dynasty of billionaires.

Book 5. "The choice of the strongest. As leaders take major decisions about people, "Claudio Fernandez Araoz, partner and member of the steering committee of the company Egon Zenhder International, which specializes in recruiting senior management personnel, United States
How to find and arrange the "right people for the right positions?" This is where you learn a little, and trial and error is expensive. Therefore, top managers often delegate recruitment experts. But this is not an option. Key personnel manager must choose himself. This skill can be trained. No other investment in its development will not give such a high return.

Book 6. "I can hear you through. An effective technique negotiations, "Mark Goulston, a well-known professor of psychiatry, USA
How, bumping into a wall, break through it and achieve the desired result: to get an answer, persuaded to do something or not to do? His unique method of one of the best psychiatrists in America made progress with negotiators FBI and US police. Author cited nine and twelve basic rules of fast techniques that work in win-win negotiations, which have proved in practice the FBI.

Book 7. "spin-sale", Neil Rackham, founder of consultancy Huthwaite Inc.
SPIN-selling - a technique meetings with potential buyers, based on the study of large-scale sales conducted by Huthwaite. Suffice it to say that half of the Fortune 500 trains on the program of its sellers.

Book 8. "Whole life. Key skills to achieve your goals ", Les Hewitt, CEO of The Power of Focus, Jack Canfield, CEO of Chicken Soup for the Soul Enterprise, Mark Victor Hansen, the popular coach and author of many bestsellers, USA
How not to burn out at work? How to set a goal to increase the chance to implement it in half? How to choose the most important and not get hung up on the secondary? The book contains recipes, how to do it as efficiently as possible.

Book 9. "effective manager", Peter Drucker, an American economist, writer, one of the most influential management theorists of the XX century
What it means to be a successful leader? What skills he should have? Peter Drucker, the classic management is convinced that the criterion of a successful leader is the ability to be "effective." Contrary to popular belief, Drucker says: efficiency is not determined by the level of intelligence, innate talents and abilities. An effective leader is different in that it uses practical methods that can and should learn. In his book "Effective Manager" Drucker defines and describes five practical elements of effective management activities that you need to know to succeed.

Book 10. "Repositioning. Business in the era of competition, change and crisis, "Jack Trout, president of Trout & Partners, a marketing consulting firm, with offices in 23 countries, the United States
If you can not find a vacant niche, use the strategy of repositioning, says Jack Trout. Its essence is simple: to inspire people with the idea of ​​a new product, it is necessary to displace the old. Trout on the example of well-known companies tells how to do it. After the previous myth is overthrown, people will start to actively seek out, what would fill the void. And here you are with your product or service.

Books 11, 12. "The structure of the fist" (2 volumes), Henry Mintzberg, professor of the leading business schools INSEAD, Professor of Management MakGillskogo University in Montreal, Canada
How to create an organizational structure that will ensure its long and successful existence? How to delegate authority? The secret to effective distribution of duties? How to build an effective system of control, while avoiding unnecessary bureaucracy? There is no question of the structure of the company, are not discussed in this book.

5 reasons why SMM - the future in the field of control of customer loyalty:


1. social networks - it is not only the ideal media platform where you can create, to develop the site with the target audience you are interested, it is possible to collect into a single people with common characteristics, resources, social status, which are the key specifically in your business.

2. Direct communication 24/7. Savings card, mail-delivery, call-centers, sms-sending - everything is already past century, and an irritant that accumulate unnecessary waste. Easy alerts about new products, promotions and so on. Information.

3. Your ideal otzovik, forum and online call-centre, which you can properly build and answer all customer questions in a mode online 24/7.

4. Properly updating the site to social networks, you can always keep the interest of customers for your products. Recognizing their opinions, desires, anketirovat and receive data on the level of customer service.

5. All data about loyalty and popularity can be counted.
When you use other means of communication with customers, you can not count the number of reacted or those who enjoyed the service. Laiki, repost, activity statistics, visits and more clearly shows your level of popularity among other brands and opposite reaction of your target groups.