Slaughter Title: 5 tips for creating

Before publishing any content (whether paper, presentation, video, etc.). Be sure to allow time to check whether you are using the best headline. Quality header - a vital issue in content marketing. Information on the Internet more and more, and time to catch the attention of your audience, you have less and less.

Title helps readers quickly determine the relevance of content for themselves. A bad headline makes your content invisible to most of the audience.

This makes it an essential element of the title of articles, posts in the social. networks, advertisements, videos. Otherwise, what good is your original and quality content, if it is not to be read?

In this article we will look at the main characteristics of successful titles. In the examples, we often cite the book, but this is only for purposes of clarity. These rules are valid for any type of content.

1. BENEFITS

Create a formulation that clearly informs readers of the benefits and advantages that they will receive due produktuusluge or reading an article. A good headline promises a solution to the problem or help in achieving the goal of your audience.

Compare:

1) Tools and methods in SMM
2) Increase your Level in SMM: Guide to advanced tools and techniques

The first title of the article reveals the content, the second - describes the benefits that will get the reader after reading.

2. THE NUMBERS

Figures convincing than words, because they no longer believe. The words of many associated with "water", and the figures - with concrete. Using the numbers increases the attractiveness of headers.

This can be seen in the example of the book "30 days of receipt of the results," John Dee Meyer. Imagine name without numbers - "Getting Results" or "Month of the results", it does not sound so convincing, right?

Figures structured information, and also help to "eat an elephant bit by bit" when it comes to any large or complex goals. For example, the book Layfhakera "60 small steps to improve the lives of 100 days." With that, note that this header becomes even more attractive due to the fact that offers a specific deadline or timetable for reaching the target (or your progress as a whole). An example of such a title: "Reset 10 kilograms in 21 day detox program." Consumers information on correction probably want to know the exact results of the proposed techniques.

Examples of successful titles with numbers a lot, you may have encountered them more than once. The main thing - the right to beat your existing numbers.

3. TARGETING

The more personalized the title, the more response it evokes. Indicating the target consumers your content with the title when possible. You can do this by calling them directly, or indirectly, by specifying their key characteristics. The more obvious it will turn out better.

Examples:
"Diary of a maniac designer" Jan Frank
"365 days a very creative person," Ian Frank
"Guerrilla Marketing for Writers" Jay Conrad Levinson
"Guerrilla Marketing on the Internet", Jay Conrad Levinson

Here we see that the two header define audiences based on work and two titles describing the consumer more indirectly (by specifying the key features and scope of skills)

4. The ideal size

According to research by The Guardian, «headings consisting of eight words have the highest CTR (21% above average)."

Why eight? So our brains work. On this occasion, psychologists often study lead American scientist George Miller, who showed a pattern, called "wallet Miller":

"The number of objects that the human brain can hold simultaneously in the working memory, is 7 ± 2"

It is also important to take into account the research designers and usability Jakob Nielsen. According to his findings, readers pay more attention to the first three and the last three words in the title, when they read from the display. Therefore, in the first three and the last three words should have to the maximum meaning. Furthermore, it is the first 2-3 words (11 characters) have a key role in the perception of the entire title.

We believe that the more concise title (without prejudice to the meaning), the better.

5. subheading

Top titles often consist of two parts (title and subtitle). Subtitle enhances your headline, clarifies, and serves to explain to the reader: it is not in vain opened page.

Examples:

"Rules of the brain. Things to know about the brain you and your children, "John Medina
"Illumination. The power of instant solutions, "Malcolm Gladwell

Remember that these rules - identifying patterns, not the ultimate truth. "Secrets" of creating a good text - and the title as part of - can be very controversial.

"The captains of big business: the social portrait of the manager"
Samuel Enstein

Free capitalist society can be truly free only at the start. And at the finish, we will inevitably see a monopoly, which essentially is a dictatorship, first in a hidden and then explicitly. Indeed, in the cap. society between the concepts of money and power can be safely put an equals sign. Capitalism in its purest form is a competition. Participants may be many, but the winner will always be one. This, by the way, the most that neither eat natural (and in my opinion the only real possibility) for this system is the course of things. So it is quite possible to say that the free market is basically a dictatorship is the same, but with a delay. And the more it is free, the smaller the period of the delay itself.

These trends were quite obvious, and this, the freedom of the market, it was decided to restrict the law, the guarantor of which was to serve the state. In itself, this idea has been very robust, and it might have worked, if at its implementation would not be allowed a fundamental error. What would more clearly delineate its essence will use sports terminology. For example, we have two teams (the subject of the market - in a society with a market economy they are actually a lot more, but in this example, it is not important), and the arbitrator (the state and its institutions - the judiciary, etc.). In order for something to judge judged fairly and not podsuzhival either team, he should at least be out of the game (or rather of the game). This is a necessary minimum (actually need much more - something the judge had a vested interest in something to the game was fair). This is what has been done.

An effective way to put the state of the game so far not been found. (US in this case can be used as a visual aid - the current government is not even representative, namely the members of the team made certain. Masks are reset.) So in the end we have what we have - the result was quite predictable. Other in nature and could not be.

                        How to become rich?

To start to define two basic rules:

- The basis of your wealth №1- costs less than your income.
- The basis of wealth №2 - all surplus revenues invest in assets that give you passive income.

Next, your first step - the creation of a monetary reserve of confidence. Multiply the amount of average monthly expenses for 4-5 months. This amount you're bound to have on hand. (deposit in cash)
* Defer 10% of monthly income, it is better in the bank, not to pull out once wanted to buy another trinket.
* The 10% is easy to find if a month to keep records of expenditures. About 30% of the money spent on any individual unnecessary garbage.
* Take care of raising revenue. Each month, do something that revenue grew at least 5%.
* With each increase income half invested, you can pull the second - the pleasure, too, must receive.

- The second step - Invest in assets that are familiar. (If you do not know anything - I start to understand)

- Investments in shares, bonds, mutual funds, forex, if you are not in the subject - the same casino, but without the buzz.

- Freedom - is the presence of not only money, but also free time to enjoy them.

- Freedom of contract employees get very difficult, freelancer little easier, but not much.

- The best choice for self-realization, higher income and free time - the creation of the business - project, which will go from the heart to help people. During this will definitely pay.

- One can not do much in a day of 24 hours. You can work harder, you can take more, but soon anyway upreshsya the ceiling.

- The time other people + + creating competent delegation of operating systems - the key to success.

- To meet the basic needs of the need to have very little money. Fun should be a little more. For business and people - really a lot. All the rest - it is toys, running for happiness, in which there are no winners.

- Money usually pay too much attention to those who do not. And in the mode - I have not, but do not steal.

- Deal with your beliefs about money. While a bunch of cockroaches in my head, subconsciously you will drive money away from you.

- Wealth is measured in months. How many months you live in normal mode, if you do not work?

- A million dollars - this is garbage, not a goal. Goals - to be, do, have. And these problems can calculate the ruble.

- Pull the top is much more difficult than to sneak down. If next to you people who are negative about money, do not believe in yourself and do not have a dream - you will soon catch.

- Every day, take one step towards prosperity. Little. Tiny!!! But things. The trend is much more important than the location from which you startuesh.