33 rules to enhance their own productivity

Heuristics - method of solving problems, which is opposed to formal methods based on mathematical models.

The optimal solution is very complex problem is often unclear. The use of heuristics can take action even if it is impossible to imagine in what way will be able to solve the problem.
Assume that you are going to climb to the top of the mountain, and there is no paved route. Here are some heuristics may be used in this case: Head straight to the top as long as you meet an obstacle that can not be overcome. When you come across such an obstacle, go around it to the right side as long as it can move again to the top. It is not the most intelligent heuristics, but in many cases it is possible to achieve using goal.

The heuristic does not guarantee either that you will find the best solution or that you will find it all. However, in certain situations it works. Its strength is that it helps to overcome the hesitancy and start acting. And acting, you explore the area making that improves your understanding of the problem. Getting more and more information about the problem, you can make improvements to the current operation, thereby improving the chances of finding a solution. In dealing with the problem, the solution of which is not known, you can find it in the course of work, and such, which you were not even aware before you begin to act. This is especially true for creative work, such as software development.

Heuristics are used in different areas, but my favorite - personal productivity. Heuristics productivity - a set of rules, both general and depending on the situation, to help people to do the work more efficiently. Here are some of my favorites:

1. destroy it. The most effective way to deal with the problem - delete it. If it is not necessary to do, remove it from the agenda.

2. The daily goal. Without focus easily distracted. Set goals for each day in advance. Decide what you need to do. And then do it.

3. The first - the worst. To defeat procrastination and delay on then you need to learn how to do the most unpleasant jobs in the morning, instead of postponing it to another time of the day. This small victory will allow for a very productive day.

4. The peak of activity. Determine the time at which you work most effectively, and plan on him important tasks. Above the secondary tasks not work at peak activity.

5. The zone without interaction. Place blocks of time for work that requires concentration, one after the other. Plan simple tasks and tasks that you can be distracted doing in the area of ​​cooperation, and important tasks - in the area without interference.

6. Mini kilometer posts. When you start the task, define a goal that must be achieved before you stop working. For example, if you are working on a book, you can decide not to get up until then, until you write at least 1000 words. To achieve this goal in spite of everything.

7. Limitation of time. Allow yourself a specific time, such as 30 minutes, to shift the problem from the scene. Do not worry about how far you can go. Just work during this time.

8. The grouping. Group together similar tasks, such as phone calls or errands into one unit, and straightened with them in one go.

9. Early Bird. Get up early in the morning at 5 am and immediately begins to work on the most important task. Most likely, before 8am you make more than most people do in a day.

10. Corner of silence. Take a laptop without Internet access and WiFi, and go to where you can work till you drop without the risk that distract you, such as the library, the park, the coffee shop or at your backyard.

11. Temp. Deliberately select a rhythm and try to act a little faster than usual. Speak soon. Walk faster. Print faster. Read faster. Come home early.

12. Relaxation. Reduce your stress, creating a relaxing and tidy workplace.

13. Agenda. Issue written agenda to all participants. This greatly increases the efficiency of their attention. And it can be used for phone calls.

14. The Pareto principle. The Pareto principle, or the principle of 80-20, argues that the 20% effort for 80% of the results. Focus on these important energy 20% and not less important overboard 80%.

15. Prepare-Aim-IPT. Defeat delay starting to operate as soon as the set a goal, even if the action is not well planned. The plan can always tweak along the way.

16. The decision for a minute. As soon as you feel that you have gathered all the information needed to make a decision, set the timer and give yourself exactly 60 seconds for it to take it. During this minute may vary and doubt yourself all you want, but once it's over, you need to make a choice. Once the choice is made, you need to take some kind of action in this direction.

17. Deadline (deadline). Put the deadline for completion of the assignment and use it as a reference, not to go astray.

18. Promise. Tell people about their decisions, they will help you not to abandon them later.

19. Punctuality. At all costs, come on time. A better early.

20. Read during pauses. Read during pauses, for example, when you are waiting for the start of the meeting, standing in a queue or wait until the coffee is brewed. If you are a man, you can read when shaving (preferably over that it was electric). You can read 365 articles a year.

21. Resonance. Imagine that you have achieved your goal. Carry it in your head, and soon you will realize it in life.

22. Glittering prizes. Give yourself frequent gifts for their achievements. Watch the movie, read a book, go to a professional massage or spend a day at an amusement park.

23. The second quadrant. Feature truly important tasks from the merely complicated. Take time to work on the critical tasks of the quadrants 2, which are often important and rarely urgent, such as exercise, writing a book or search for a mate.

24. Continuity. At the end of the day, determine the problem on which you start work the next day, prepare the materials in advance. The next day begin working on a task immediately.

25. Divide and conquer. Divide complex projects into small and specific task. Focus on one of these jobs.

26. The single-tasking. Once you have started to carry out a task, work on it until you finish it 100%. Do not switch between jobs in the middle. When things distract you, just write it down in order to find out later - when you're done.

27. Make the accident. Select a random challenge of a larger project, and complete it. Pay by random. Make a phone call. Write page 42 of his book.

28. Insanely bad. Overcome procrastination by completing the task deliberately disgusting, knowing that no one need to share the results of the work. Write a blog post about the taste of salt, create badly dysfunctional website or business plan that guarantees the bankruptcy in the first year. If the outline of your project so bad, then you have no other way but to the top.

29. 30 days. Determine what new habit you want to create and stick to it for 30 days. The temporary commitment is much easier to keep than a permanent one. Read article Success in 30 days

30. Delegate. Convince someone to do the work for you.

31. Cross-pollination. Engage in martial arts, start a blog or join a drama club. Often ideas from one area can improve your productivity in the other.

32. Intuition. Trust your intuition. She's probably right.

33. Optimization. Identify the process that you perform often and write it down step by step. Make them improve on paper. Then test the improvements in the work. Sometimes hard to see what is right under our noses without a microscope.

Five enemies of personal savings

Enemy number one - inflation.

$ 100 now and five years ago - different money. Save stash of price growth will help the bank deposit. If inflation does not cover, at least to reduce the losses.

Enemy number 2 - the devaluation.

The ruble exchange rate depends on what happens in the world economy. More specifically, on one factor - the price of oil. To protect against the fall of the need to place the money in dollars and euros. All of them can not be impaired. If savings are stored in different currencies, you retain the status quo.

Enemy number 3 -spekulyatsiya.

Namely, the desire to get profit. Do not try to capitalize on fluctuations in the dollar, gold or shares of large companies. It's almost always a lottery, the future we can not predict. Keep the money in different financial instruments correctly. But it is stored, rather than playing.

Enemy number 4 - thieves.

Keeping savings under the pillow or in a tank of the toilet - is too antiquated method. Interest does not work, but still can rob. Home is best to keep no more than one or two monthly salaries. All the rest - to the bank.

Enemy number 5 - yourself.

Priceless ruble spender and the ILO. Someone lazy to walk to the bank and open a deposit. Someone funneling money through their fingers. And someone says boring to postpone a few thousand a month and dreams of millions of falling from the sky. Stop being lazy, to dream and to squander. There is a goal? It's time to create a financial plan and execute it!

Construction of garages. Business in the construction of garages

Building today a business with good profitability and construction of garages capable of bringing good profits, but in contrast to the construction of residential buildings, requires less paperwork.

Scheme of the garage business is simple. The first step is to find a customer, and then specify the amount of the order, which includes the cost of building materials and their delivery, rent a crane, if necessary, and of course the cost of the construction.

The area in which you plan the future placement of the garage, the customer has to provide. To help in this matter can provide counseling, including information on how to find and execute a plot of land to host the garage. In this case, to the immediate construction can begin in just a few months, when all the necessary documents to be furnished and the formalities are met.

Interestingly, the squatter garages we are still relevant. By law, they can not build without a permit on land, but in practice you can often get off with a fine in the amount of $ 100-200.

An amount of $ 8-10 thousand. For the construction of the garage very best option. Who garage can sell for $ 15-18 thousand. Depending on the area, so this price can quickly find customers.

It is important that customers have on hand the documents to the site, a place for construction to remind the epicenter of the meteorite fall, and, of course, important order amount. Payment is as follows: the customer pays half after the foundation is poured, and the remaining amount - before the roof is covered with a box. Annual construction of five parking garages will bring you an income equal to forty-two thousand dollars. Note that the construction of the garage take about four weeks.

What is the time management or time management?

Time management and time management - planning and filling it, the most efficient way to achieve the objectives.

1. Setting goals

The first thing to do - pick a target for a better understanding on what to focus their time and energy.

You must select global goals you want to achieve within 15-20 years.
Global targets should be divided into long-term goals for a period of 3 to 5 years.
Long-term goals, divided into short-term goals for a period of 3 months to 1 year.
Short-term objectives divided into goals.
Each task to paint on the steps.

2. Collection of information

To the least effort to achieve performance objectives, we need to collect the necessary data and information to get rid of the noise.

3. Planning

Once the information is collected, go to planning to achieve your goals.

4. Setting priorities

When a plan and achieving the goal laid out step by step, we will set priorities for the productive use of your time.

5. Finally, the act!

6. Delegation

If a lot of problems or want to free up time for something different, then you need to delegate (delegate) to perform certain tasks.

7. Motivation and recreation

To improve performance - motivate yourself and qualitative rest.

               3 correct ways to make money:

1. Convert time into money.

This method uses the vast majority of people in the world. Plumbing and lawyers, bank clerks and janitors, salesmen and office managers - all they earn, giving their time in exchange for money.

2. To make profitable investments that the output is even more money.

A good way, a significant advantage is that the cash investments multiplied by themselves, without constant monitoring from your side. To start earning with it enough to consult a specialist, who tells the most profitable target for investment of your finances.

3. make a profit due to the efforts of others.

You should organize their income so that they mined efforts of the people working for you. The advantage of this method is that you do not need to spend all their earnings on the time available - one for you to spend other people you are organizing to perform the selected case.

9 good reasons to use infographics in marketing

Infographics can be really striking tool, but why it is still necessary to use?

1. Bright and attractive

There is one thing that I learned when I started blogging: people love facts, figures and statistics. Add several intriguing images and graphics, and - voila, before you content that is addictive!

2. It is easy to perceive

Most people - visuals, and since 90% of the information that enters the brain, visual, you need to aim at the "optic nerve."

3. Viral potential

Due to the visual appeal of infographics, the likelihood that it will share in social networks and has become a real virus, it is much higher than that of plain text content.

4. "Portability" (embeddable)

When creating, developing and publishing infographics link to its insertion into the WordPress blog is available in the form of embedded code. Thus, when it is placed on third-party sites will automatically receive a link to your site.

5. Universal coverage

In a world where everything that is published online, is available worldwide, is just a click away, infographics can ensure complete coverage that the print media is simply impossible.

6. Awareness of the brand

Create an infographic with the logo of your brand - it is a powerful tool to increase "brand awareness."

7. The increase attendance

Always zalinkovannaya nature and involving, infographics will catch up traffic to your site every time people will be "sherit" and "clicking".

8. Improve SEO

The viral nature infographic makes people leave links to your site every time they post your infographic at. With this Google index your site above using a proprietary algorithm "Page Rank". This increases the importance of the presence of your website in search engines.

9. Demonstration of expert in this issue

Research needed to create infographics, demonstrate your knowledge and present you as an expert in his category or topic.

51 way of getting new customers

1. Create a site

2. Contextual advertising

3. teaser ads

4. Banners on portals

5. CPA network (pay for the actions of users on the site)

6. Create a group on social networks

7. Advertising in social networks (payment for impressions or clicks)

8. Affiliate Programs

9. Place banner with useful information on its website

10. Place a subscription form on your website

11. Start capture page

12. Create your own channel on YouTube

13. Advertising on YouTube

14. Make a share of the goods locomotive

15. Start Flyers

16. Conduct a lottery

17. staged a "Gift to friend-friend"

18. Use partnerships flyers adjacent to the target audience

19. Mailing

20. Kuponatory

21. Goods on credit

22. Make a free thematic information products for client contact

23. Prozvonit old customers

24. Conduct a live seminar, conference

25. Conduct an online seminar

26. Carry out the sale

27. Ask for references from old customers

28. Find a Dealer

29. Cold calling

30. Lottery exhibition

31. Participation in the exhibition

32. Open office

33. Start the content on the basis of

34. Billboards

35. Start Buzzbox (viral recommendation service)

36. Pavement

37. An article in a magazine or newspaper

38. The ad unit in a magazine or newspaper

39. TV advertising - video

40. TV advertising - ticker

41. Advertising on radio

42. Presentation on the radio - a format expert

43. Write a book

44. Electronic bulletin boards (Avito, Slando, niche)

45. Advertising on the screens in the shopping center, cafes, shuttles

46. ​​Speaking as a guest at the conference

47. Scripts for salespeople

48. Distribution of the test version of the product - probes

49. The system of employee motivation (bonuses for certain indicators)

50. SEO-optimization

51. Loyalty program - gift card each client

           27 rules of finance in our time

Read the list of short, simple, clear and very effective rules of finance that will assist you in daily life.

1. Spend less than you take

If there is a key fundamental rule of conducting finance, this is it: your expenses should be less revenue. You MUST follow this rule, otherwise your whole future life is put under a big question. Get into debt and live on credit, because "all is well"? So say the people who give you credit, and they did everything will be fine. And you? You have accumulated debts without making savings. Gain financial well-being of such an approach to life can help a miracle. Do you believe in miracles?

2. Simplify your financial life

The more loans and credit cards, the greater the chance of loss of funds to miss or skip the next payment. The more deposits and accounts, the more difficult to monitor them and not make it easier to respond to emerging issues. The more complex your financial life, the more time and effort it takes. At the same time increases the chance to get confused and make a financial mistake.

3. Never let your "future self" to control the situation in the present

You want to buy something that you can not afford now because in the future you will get more and easy to get out of debt? Chances are, you'll regret that decision a very long time, because your "future self" can get as much or even less, if any, loses his job. Even if in the future your financial situation improves, there will be other expenses, which will not be so easy to deal with and without mistakes of the past.

4. Start the path to the correct financial management

Step 1: Create a cash reserve for emergencies. The cash is still needed and solve unforeseen problems quickly on the spot, without going to the bank, without the hassle of bank cards, and maintenance issues. Proceed to the creation of the reserve is very simple. Begin to postpone a certain percentage of revenue each month. For example, 10%. Or 15%. This goes in line with the first rules of finance, and a year later you can enjoy a decent amount of money saved up, which will help you out in any emergency. In the future, part of the accumulated funds can be transferred to a deposit or to start up in business.

Step 2: get rid of the debt with the highest percentage. Sort your debts on the growth of debt, select the one with the highest percentage, and then begin to repay the debt in half the time, that is, double payments. Do this monthly until the debt is repaid. Then add the entire amount of the released money spent on repayment, the payment of the second debt, and yet he will not be repaid. And so for all future debts.

Step 3: when there is a nest egg in case of emergency, and the debts are closed, you can start to think about retirement. This could be a bank account, investments and any other means to preserve and increase capital.

5. Create a budget, just do it right

Budget - this is the best means of control and financial planning, but only if the right approach.

As budget plans smart man? It does so on the basis of expenditure statistics for previous months. That is, you can fantasize and say to yourself: "So, uh, I'll be going to spend so much and no more." But then comes the harsh reality and put everything in its place. It is best not to rely on assumptions as to the real cost statistics.
You're spending leads the statistics, right? It will not only plan, but also to find articles overruns.

6. Optimize all your planned expenses

We get a lot of accounts. You can even start with the same services of the cellular operator.
Are all the connected paid features do you need? Then 50 rubles, there are 20 rubles, 100 rubles somewhere else. The sum will turn out very well, and all this just so you are giving every month. Such useful to do spring cleaning every few months.

7. Calculate your real earnings

Is deducted from the annual income tax and all costs directly related to the work, including a dinner outside the home, I work clothes and things like that. Then you think how many hours per year do you actually spend on the job, including all overtime and completion of the house. Share real return on the actual number of working hours. That much you actually get per hour.

8. Use your real earnings as a measure for any purchases

Now buy will be much more interesting. The purchase price becomes the numerator and real earnings - denominator. That this application is two hours of my life. Is it worth it? And this TV is worth two months of life? Maybe it's better to take out the smaller one? Now you will always be able to answer his own question: "What do I spend my life?".

9. Ignore the "experts"

The media are full of articles on various financial "experts." However, you can not remember the name of any such expert, which would be applicable phrase: "The things he said really helped." This also applies to all sorts of soothsayers and other advisers. They may be paid for the publication, aimed at the interests of third parties, but not on yours.

Why would any such expert publicly disclose some valuable information? He paid for it? Then the company for which he works, certainly took the advice, and you will get the crumbs at best. A third-party expert will never know everything that is happening with the reader of its publication. Their data can be misleading and often unfounded.

If you can not make plans and forecasts based on independent analysis and you definitely need an expert, then you have a problem. Reliably predict the future, it is no wonder no one has learned. If you fear for the future, the only remains for you to do this more conservative investment. The rest is up to you - working on its own resilience to risk.

10. Set big goals and remind yourself of them

What do you still want? For what all this dvizhuha with the money? This is a complex issue, but that it may be the strongest motivator for you and tell the right path in life and help them to pass. Do you want to stop working early? You want to start a business? Trip around the world? Whatever it was, remember the goal keep in mind. Surround yourself with reminders of your main goals. They help make the right decisions in many situations on the road to the desired.

11. Buy a practical car

Practicality - is low cost of maintenance and repairs, low fuel consumption, minimal transportation tax and the imputed cost of insurance. Otherwise, you get the money sucking monster, which will leave a decent share of the income. Pontus more money - the main vital truth fool. All in all do not care for you and your cool cars as well.

12. Treat the car as a reasonable person

Since we are talking about the economy, do not forget about the fines and fuel consumption depending on the speed. And if the next news from the DPS everything is clear, the fuel consumption - is a more subtle question.

When engineers create a practical car, it is calculated as a rule, that it will go through the city and at the speed allowed in the city. In this mode, the engine consumes less fuel, and constant acceleration at high speed from a traffic light to traffic lights - the way to more frequent refueling and emergency repairs. Inadequate tire pressure increases fuel consumption, while ignoring insignificant signal fault car can cause major damage and accidents.

13. Understand paying utilities

Perhaps you are still paying for the radio receiver which was thrown out even before last during repairs. Deem fit and size of economies in the transition from the average tariffs on account of water and gas, and two-tariff electricity meter. And still buy these energy saving light bulbs. They actually reduce bills for light.

14. Master the basic skills in home repair

We do not offer you a self-laid tiles in the bathroom or cook pipe, but replace the outlet or replace the gasket in the dripping faucet so easy. On the Internet there are many understandable videos on these topics.

15. Teach your children financial literacy by example

As mentioned in the beginning, we were not taught. But now you can become a teacher to develop in their children these skills in practice, demonstrating the benefits of competent handling money. It is important to not only broadcast but also to show them the rules of everyday life.

16. Ignore the advertisements

Perhaps most important, this rule can be placed immediately after the first fundamental law of the predominance of revenues over expenditures. We live in a consumer society. Demand in such a society is born in the minds of people, and imposed from the outside. Advertising creates artificial needs, values ​​and ideals. And she does it so skillfully that we sincerely believe that a particular icon in the ordinary smartphone makes it an exceptional and specific tag on the shirt of conventional cotton increases its price by 10 times is justified.

Brands, image, style - we have long been based on the notion, far beyond really necessary for comfortable living things. Understanding what is happening all around, a clever man would not rush to extremes, that is, does not want to become an ascetic. He just will best avoid the imposition of external and buying things just by analyzing their needs.

If you learn you do not buy unnecessary things, you can keep the lion's share of income for more efficient spending.

17. Find the inexpensive hobby

Many hobbies require a decent cash infusions. Saying that the cost is not considered a hobby, invented by cunning men, to sell something related to a particular hobby. The only question is, what hobby you choose for yourself the unique collection of mechanical watches or improving the skills of playing a musical instrument that you already have.

18. Seek and try free

People somehow tend to find like-minded people. So formed clubs. They are non-profit, that is, you will not be there to shake the money. Thus it is possible to find good friends and would not pay.

Surely in your town there are fans of fishing at any time of year, is not offering to rent a boat and expensive equipment. There is a desperate travelers, travel agents do not. Thanks to social networks to find such communities become easier. Try to give them a chance. It is possible that it will allow you to do what he likes in the company of enthusiastic people and you do not pay for anything.

19. Do not pay attention to what others think

Laws of the consumer society is not only pointless, but also very aggressive. I do not follow the rules? You will become an outcast. Fortunately, this only works with very dim-witted people, and a more or less sensible person understands that neither the machine nor the other attributes not impress others as the mind, intellect, ideas and actions.

20. Do not pay attention to how others spend their money

Have you ever thought about what kind of person that's better than you, because he is behind the wheel of a sports car, and you do not? You do not have to spend money on things like other people. Take them what you like.

21. Invest time in building a good, reliable, long-term relationship
The presence of multiple personal and professional relationships with other people will serve you well in life. It's emotional, social, vocational, spiritual and financial support for all of your ideas and initiatives. Becoming the support of others, you will find in them support for themselves.

22. Spend one hour a week to analyze your finances, career and life

The more often you review your current situation and the situation, the more likely the early detection of discrepancies with its objectives. Consider the events that occurred over the past week. Think for a week ahead.

Is everything fits into the concept of your long-term goals? What is your greatest achievement this week? What is wrong happened and why? How to avoid this in the future? Are your long-term goals are as welcome to you as before?

23. Make your dream a secondary business

Each of us has a lesson, which we would like to devote my life. The problem is that we do not see a way to monetize such activities, and therefore leave it only in dreams. Try to devote to the case of his free time.
Just start doing it, dreamed about. In the process you will surely come up with a way to earn money on the occupation of their dreams. This can be a channel on YouTube, website or book. Just start to engage in the work of the dream in my spare time.

24. Use the rule of 10 seconds for cheap shopping

Fight impulsive shopping helps generally 10 seconds. They saw something inexpensive and immediately want to buy? Keep this thought in my head 10 seconds and honestly ask yourself: Does this thing do you need?

Do not hide yourself from the negative aspects of the purchase. Active walk on the reasons that you do not buy this thing. Will this purchase to achieve your goals? Comparable whether the benefits of this purchase with its price? Often, those 10 seconds is enough to understand whether you need a thing really.

25. Use the rule of 30 days for expensive purchases

For expensive items usually 10 seconds will not work, because in this case we are talking about the purchase, the appropriateness of that in such a short time could not be determined. When there is a question of serious expenditure, it is necessary to wait 30 days.

You clearly notice the first impulse, the first internal call to purchase, and then calmly biding month. During these days you will be able to thoroughly examine the planned purchase, learn about it a lot. What you do not show advertising. It is likely that after 30 days from your burning desire to buy this thing will be over.

26. Create a menu for the week

Clear diet - it is not only health benefits and figures, but also the economy. Improvisation in the question "What to take to dinner," resulting in higher costs for food. Once again, you will be just too lazy to think, and you order a pizza. Or dare to go to dzhankfud cafe. All this is bad, including for finance.

27. Walk for groceries only on the shopping list

The App Store and Google Play dozens of shopping lists. For these purposes, you can adjust the built-in reminders and generally any application where you can create a simple list. Plain paper, too, has not been canceled. The meaning of shopping lists, not only to do not forget to buy, but also to not buy too much. Walked on the list, leave everything planned in the basket - and to the booths. All this yummy, especially on an empty stomach, can make you commit impulsive purchases, but with a pre-planned list of the chance to make a hasty action greatly reduced.

How to open a business: 5 key stages

Creating a business is made up of several stages, consistently doing that and paying due attention to everyone, the future businessman create a profitable business quickly and with minimal risk.

The key to success when starting a business is not really the availability of fabulous start-up capital or having connections in the government. In fact, success is determined by good planning, detailed analysis and timely corrective action at all stages of the creation and operation of the business.

Step 1: Select niche

First of all, you need to determine the direction of future business. The underlying factors of the correct choice of the future activities should be two key factors:
● Personal knowledge, skills and experience. No matter how competent and professional employees were not, a novice businessman should understand the basic laws and the essence of the selected business, or strategic planning and monitoring are impossible.
● The size of the initial capital.

Of course, with a small budget should not think about such projects as opening a gas station or a pawn shop, but there is polygamy types of business to start that requires minimal investments.

I recommend choosing a niche through the business section of the size of investments, it is very convenient to all organized and presented at once three formats: ideas, plans, manuals.

Choosing the right direction can to seek their own niche within a particular type of business.

Niche - is not just a trend or activity, it is an empty space inside the market, which can fill a new service or product. For example, if you plan to open a bakery in your area is already very popular French sweet rolls, but no baking Caucasian dishes, this segment of the market and could be your niche.

Step 2: Market research and analysis

Actions market research can be divided into two areas: the study of the target audience and competitors' offers.

Planning to open a small business properly rely on the information on a particular area, residential area - the smaller will be the unit of study, the truer it will reflect the data and the future development of the business in a particular area (especially if there is a question of choosing the most suitable place rent or purchase premises for business ).

When you open a business with significant investment is better to resort to the help of experts in the remaining cases, the calculation of market capacity can be performed independently. As an option to define the target audience can use promotional tools offered by one of the most popular social networks. With this technique it is possible to define: the number of potential buyers, the main characteristics of the target audience - age, income level, interests and so on. It will help to form a range of goods and services, to count returns and to organize effective advertising campaigns.

Competition analysis is, first of all, to establish the number of competitors and the ratio of the amount of capacity to the market. It is useful to analyze the activities of competitors, identify their strengths and weaknesses and use this information when creating your business.

Step 3. Updates and the formation of a unique selling proposition (USP)

So, you already know what you want to do, who your target audience, which is better positioned the business as you have the potential competitors and customers than they attract. Now is the time to detail the concept of business and create a unique selling proposition on the basis of the needs and desires of your customers and analyzing the activities of competitors.

Business must find their unique "face" and features that distinguish it from competing companies. Suffice it to a few people to the advantages of easy to remember.

It is a mistake to believe that the decisive factor in moving a product or service is the price, and quite a few to reduce it to "lure" customers. Much more important is to create an offer that meets the needs of customers and provide a higher level of comfort than its competitors.

For example, in store for future mothers expedient to establish comfortable sofas, rather than to provide ten-percentage difference in the price of goods from competitors. And opening the catering for students - to ensure maximum service speed and complete package deals in the menu at budget prices.

Step 4: Calculation of initial investment and the development of a business plan

A clear plan of operation of the business, number of employees and their responsibilities, the target audience and detailing all the costs should be reflected in the business plan. It is he who will be the main document, according to which the activity will be carried out and monitored the results.
Step 5. Register all necessary instances

Entrepreneurship must be properly framed in terms of the legislation. The choice of legal form is caused by the activity and permissible form of taxation, the number of founders. For a small business relevant two forms: individual entrepreneurs and limited liability.

After selecting a legal form of doing business need to choose the mode of taxation. Tax Code of the RF Small businesses have special forms of taxation, which implies a simplified format of tax reporting and preferential terms for payment of taxes.

Detailed working through each step towards the creation of the business, and paying sufficient attention to detail, a businessman lays a solid foundation, which will build a successful and profitable enterprise.