Slaughter Title: 5 tips for creating

Before publishing any content (whether paper, presentation, video, etc.). Be sure to allow time to check whether you are using the best headline. Quality header - a vital issue in content marketing. Information on the Internet more and more, and time to catch the attention of your audience, you have less and less.

Title helps readers quickly determine the relevance of content for themselves. A bad headline makes your content invisible to most of the audience.

This makes it an essential element of the title of articles, posts in the social. networks, advertisements, videos. Otherwise, what good is your original and quality content, if it is not to be read?

In this article we will look at the main characteristics of successful titles. In the examples, we often cite the book, but this is only for purposes of clarity. These rules are valid for any type of content.

1. BENEFITS

Create a formulation that clearly informs readers of the benefits and advantages that they will receive due produktuusluge or reading an article. A good headline promises a solution to the problem or help in achieving the goal of your audience.

Compare:

1) Tools and methods in SMM
2) Increase your Level in SMM: Guide to advanced tools and techniques

The first title of the article reveals the content, the second - describes the benefits that will get the reader after reading.

2. THE NUMBERS

Figures convincing than words, because they no longer believe. The words of many associated with "water", and the figures - with concrete. Using the numbers increases the attractiveness of headers.

This can be seen in the example of the book "30 days of receipt of the results," John Dee Meyer. Imagine name without numbers - "Getting Results" or "Month of the results", it does not sound so convincing, right?

Figures structured information, and also help to "eat an elephant bit by bit" when it comes to any large or complex goals. For example, the book Layfhakera "60 small steps to improve the lives of 100 days." With that, note that this header becomes even more attractive due to the fact that offers a specific deadline or timetable for reaching the target (or your progress as a whole). An example of such a title: "Reset 10 kilograms in 21 day detox program." Consumers information on correction probably want to know the exact results of the proposed techniques.

Examples of successful titles with numbers a lot, you may have encountered them more than once. The main thing - the right to beat your existing numbers.

3. TARGETING

The more personalized the title, the more response it evokes. Indicating the target consumers your content with the title when possible. You can do this by calling them directly, or indirectly, by specifying their key characteristics. The more obvious it will turn out better.

Examples:
"Diary of a maniac designer" Jan Frank
"365 days a very creative person," Ian Frank
"Guerrilla Marketing for Writers" Jay Conrad Levinson
"Guerrilla Marketing on the Internet", Jay Conrad Levinson

Here we see that the two header define audiences based on work and two titles describing the consumer more indirectly (by specifying the key features and scope of skills)

4. The ideal size

According to research by The Guardian, «headings consisting of eight words have the highest CTR (21% above average)."

Why eight? So our brains work. On this occasion, psychologists often study lead American scientist George Miller, who showed a pattern, called "wallet Miller":

"The number of objects that the human brain can hold simultaneously in the working memory, is 7 ± 2"

It is also important to take into account the research designers and usability Jakob Nielsen. According to his findings, readers pay more attention to the first three and the last three words in the title, when they read from the display. Therefore, in the first three and the last three words should have to the maximum meaning. Furthermore, it is the first 2-3 words (11 characters) have a key role in the perception of the entire title.

We believe that the more concise title (without prejudice to the meaning), the better.

5. subheading

Top titles often consist of two parts (title and subtitle). Subtitle enhances your headline, clarifies, and serves to explain to the reader: it is not in vain opened page.

Examples:

"Rules of the brain. Things to know about the brain you and your children, "John Medina
"Illumination. The power of instant solutions, "Malcolm Gladwell

Remember that these rules - identifying patterns, not the ultimate truth. "Secrets" of creating a good text - and the title as part of - can be very controversial.

"The captains of big business: the social portrait of the manager"
Samuel Enstein

Free capitalist society can be truly free only at the start. And at the finish, we will inevitably see a monopoly, which essentially is a dictatorship, first in a hidden and then explicitly. Indeed, in the cap. society between the concepts of money and power can be safely put an equals sign. Capitalism in its purest form is a competition. Participants may be many, but the winner will always be one. This, by the way, the most that neither eat natural (and in my opinion the only real possibility) for this system is the course of things. So it is quite possible to say that the free market is basically a dictatorship is the same, but with a delay. And the more it is free, the smaller the period of the delay itself.

These trends were quite obvious, and this, the freedom of the market, it was decided to restrict the law, the guarantor of which was to serve the state. In itself, this idea has been very robust, and it might have worked, if at its implementation would not be allowed a fundamental error. What would more clearly delineate its essence will use sports terminology. For example, we have two teams (the subject of the market - in a society with a market economy they are actually a lot more, but in this example, it is not important), and the arbitrator (the state and its institutions - the judiciary, etc.). In order for something to judge judged fairly and not podsuzhival either team, he should at least be out of the game (or rather of the game). This is a necessary minimum (actually need much more - something the judge had a vested interest in something to the game was fair). This is what has been done.

An effective way to put the state of the game so far not been found. (US in this case can be used as a visual aid - the current government is not even representative, namely the members of the team made certain. Masks are reset.) So in the end we have what we have - the result was quite predictable. Other in nature and could not be.

                        How to become rich?

To start to define two basic rules:

- The basis of your wealth №1- costs less than your income.
- The basis of wealth №2 - all surplus revenues invest in assets that give you passive income.

Next, your first step - the creation of a monetary reserve of confidence. Multiply the amount of average monthly expenses for 4-5 months. This amount you're bound to have on hand. (deposit in cash)
* Defer 10% of monthly income, it is better in the bank, not to pull out once wanted to buy another trinket.
* The 10% is easy to find if a month to keep records of expenditures. About 30% of the money spent on any individual unnecessary garbage.
* Take care of raising revenue. Each month, do something that revenue grew at least 5%.
* With each increase income half invested, you can pull the second - the pleasure, too, must receive.

- The second step - Invest in assets that are familiar. (If you do not know anything - I start to understand)

- Investments in shares, bonds, mutual funds, forex, if you are not in the subject - the same casino, but without the buzz.

- Freedom - is the presence of not only money, but also free time to enjoy them.

- Freedom of contract employees get very difficult, freelancer little easier, but not much.

- The best choice for self-realization, higher income and free time - the creation of the business - project, which will go from the heart to help people. During this will definitely pay.

- One can not do much in a day of 24 hours. You can work harder, you can take more, but soon anyway upreshsya the ceiling.

- The time other people + + creating competent delegation of operating systems - the key to success.

- To meet the basic needs of the need to have very little money. Fun should be a little more. For business and people - really a lot. All the rest - it is toys, running for happiness, in which there are no winners.

- Money usually pay too much attention to those who do not. And in the mode - I have not, but do not steal.

- Deal with your beliefs about money. While a bunch of cockroaches in my head, subconsciously you will drive money away from you.

- Wealth is measured in months. How many months you live in normal mode, if you do not work?

- A million dollars - this is garbage, not a goal. Goals - to be, do, have. And these problems can calculate the ruble.

- Pull the top is much more difficult than to sneak down. If next to you people who are negative about money, do not believe in yourself and do not have a dream - you will soon catch.

- Every day, take one step towards prosperity. Little. Tiny!!! But things. The trend is much more important than the location from which you startuesh.

    33 rules to enhance their own productivity

Heuristics - method of solving problems, which is opposed to formal methods based on mathematical models.

The optimal solution is very complex problem is often unclear. The use of heuristics can take action even if it is impossible to imagine in what way will be able to solve the problem.
Assume that you are going to climb to the top of the mountain, and there is no paved route. Here are some heuristics may be used in this case: Head straight to the top as long as you meet an obstacle that can not be overcome. When you come across such an obstacle, go around it to the right side as long as it can move again to the top. It is not the most intelligent heuristics, but in many cases it is possible to achieve using goal.

The heuristic does not guarantee either that you will find the best solution or that you will find it all. However, in certain situations it works. Its strength is that it helps to overcome the hesitancy and start acting. And acting, you explore the area making that improves your understanding of the problem. Getting more and more information about the problem, you can make improvements to the current operation, thereby improving the chances of finding a solution. In dealing with the problem, the solution of which is not known, you can find it in the course of work, and such, which you were not even aware before you begin to act. This is especially true for creative work, such as software development.

Heuristics are used in different areas, but my favorite - personal productivity. Heuristics productivity - a set of rules, both general and depending on the situation, to help people to do the work more efficiently. Here are some of my favorites:

1. destroy it. The most effective way to deal with the problem - delete it. If it is not necessary to do, remove it from the agenda.

2. The daily goal. Without focus easily distracted. Set goals for each day in advance. Decide what you need to do. And then do it.

3. The first - the worst. To defeat procrastination and delay on then you need to learn how to do the most unpleasant jobs in the morning, instead of postponing it to another time of the day. This small victory will allow for a very productive day.

4. The peak of activity. Determine the time at which you work most effectively, and plan on him important tasks. Above the secondary tasks not work at peak activity.

5. The zone without interaction. Place blocks of time for work that requires concentration, one after the other. Plan simple tasks and tasks that you can be distracted doing in the area of ​​cooperation, and important tasks - in the area without interference.

6. Mini kilometer posts. When you start the task, define a goal that must be achieved before you stop working. For example, if you are working on a book, you can decide not to get up until then, until you write at least 1000 words. To achieve this goal in spite of everything.

7. Limitation of time. Allow yourself a specific time, such as 30 minutes, to shift the problem from the scene. Do not worry about how far you can go. Just work during this time.

8. The grouping. Group together similar tasks, such as phone calls or errands into one unit, and straightened with them in one go.

9. Early Bird. Get up early in the morning at 5 am and immediately begins to work on the most important task. Most likely, before 8am you make more than most people do in a day.

10. Corner of silence. Take a laptop without Internet access and WiFi, and go to where you can work till you drop without the risk that distract you, such as the library, the park, the coffee shop or at your backyard.

11. Temp. Deliberately select a rhythm and try to act a little faster than usual. Speak soon. Walk faster. Print faster. Read faster. Come home early.

12. Relaxation. Reduce your stress, creating a relaxing and tidy workplace.

13. Agenda. Issue written agenda to all participants. This greatly increases the efficiency of their attention. And it can be used for phone calls.

14. The Pareto principle. The Pareto principle, or the principle of 80-20, argues that the 20% effort for 80% of the results. Focus on these important energy 20% and not less important overboard 80%.

15. Prepare-Aim-IPT. Defeat delay starting to operate as soon as the set a goal, even if the action is not well planned. The plan can always tweak along the way.

16. The decision for a minute. As soon as you feel that you have gathered all the information needed to make a decision, set the timer and give yourself exactly 60 seconds for it to take it. During this minute may vary and doubt yourself all you want, but once it's over, you need to make a choice. Once the choice is made, you need to take some kind of action in this direction.

17. Deadline (deadline). Put the deadline for completion of the assignment and use it as a reference, not to go astray.

18. Promise. Tell people about their decisions, they will help you not to abandon them later.

19. Punctuality. At all costs, come on time. A better early.

20. Read during pauses. Read during pauses, for example, when you are waiting for the start of the meeting, standing in a queue or wait until the coffee is brewed. If you are a man, you can read when shaving (preferably over that it was electric). You can read 365 articles a year.

21. Resonance. Imagine that you have achieved your goal. Carry it in your head, and soon you will realize it in life.

22. Glittering prizes. Give yourself frequent gifts for their achievements. Watch the movie, read a book, go to a professional massage or spend a day at an amusement park.

23. The second quadrant. Feature truly important tasks from the merely complicated. Take time to work on the critical tasks of the quadrants 2, which are often important and rarely urgent, such as exercise, writing a book or search for a mate.

24. Continuity. At the end of the day, determine the problem on which you start work the next day, prepare the materials in advance. The next day begin working on a task immediately.

25. Divide and conquer. Divide complex projects into small and specific task. Focus on one of these jobs.

26. The single-tasking. Once you have started to carry out a task, work on it until you finish it 100%. Do not switch between jobs in the middle. When things distract you, just write it down in order to find out later - when you're done.

27. Make the accident. Select a random challenge of a larger project, and complete it. Pay by random. Make a phone call. Write page 42 of his book.

28. Insanely bad. Overcome procrastination by completing the task deliberately disgusting, knowing that no one need to share the results of the work. Write a blog post about the taste of salt, create badly dysfunctional website or business plan that guarantees the bankruptcy in the first year. If the outline of your project so bad, then you have no other way but to the top.

29. 30 days. Determine what new habit you want to create and stick to it for 30 days. The temporary commitment is much easier to keep than a permanent one. Read article Success in 30 days

30. Delegate. Convince someone to do the work for you.

31. Cross-pollination. Engage in martial arts, start a blog or join a drama club. Often ideas from one area can improve your productivity in the other.

32. Intuition. Trust your intuition. She's probably right.

33. Optimization. Identify the process that you perform often and write it down step by step. Make them improve on paper. Then test the improvements in the work. Sometimes hard to see what is right under our noses without a microscope.

Five enemies of personal savings

Enemy number one - inflation.

$ 100 now and five years ago - different money. Save stash of price growth will help the bank deposit. If inflation does not cover, at least to reduce the losses.

Enemy number 2 - the devaluation.

The ruble exchange rate depends on what happens in the world economy. More specifically, on one factor - the price of oil. To protect against the fall of the need to place the money in dollars and euros. All of them can not be impaired. If savings are stored in different currencies, you retain the status quo.

Enemy number 3 -spekulyatsiya.

Namely, the desire to get profit. Do not try to capitalize on fluctuations in the dollar, gold or shares of large companies. It's almost always a lottery, the future we can not predict. Keep the money in different financial instruments correctly. But it is stored, rather than playing.

Enemy number 4 - thieves.

Keeping savings under the pillow or in a tank of the toilet - is too antiquated method. Interest does not work, but still can rob. Home is best to keep no more than one or two monthly salaries. All the rest - to the bank.

Enemy number 5 - yourself.

Priceless ruble spender and the ILO. Someone lazy to walk to the bank and open a deposit. Someone funneling money through their fingers. And someone says boring to postpone a few thousand a month and dreams of millions of falling from the sky. Stop being lazy, to dream and to squander. There is a goal? It's time to create a financial plan and execute it!

Construction of garages. Business in the construction of garages

Building today a business with good profitability and construction of garages capable of bringing good profits, but in contrast to the construction of residential buildings, requires less paperwork.

Scheme of the garage business is simple. The first step is to find a customer, and then specify the amount of the order, which includes the cost of building materials and their delivery, rent a crane, if necessary, and of course the cost of the construction.

The area in which you plan the future placement of the garage, the customer has to provide. To help in this matter can provide counseling, including information on how to find and execute a plot of land to host the garage. In this case, to the immediate construction can begin in just a few months, when all the necessary documents to be furnished and the formalities are met.

Interestingly, the squatter garages we are still relevant. By law, they can not build without a permit on land, but in practice you can often get off with a fine in the amount of $ 100-200.

An amount of $ 8-10 thousand. For the construction of the garage very best option. Who garage can sell for $ 15-18 thousand. Depending on the area, so this price can quickly find customers.

It is important that customers have on hand the documents to the site, a place for construction to remind the epicenter of the meteorite fall, and, of course, important order amount. Payment is as follows: the customer pays half after the foundation is poured, and the remaining amount - before the roof is covered with a box. Annual construction of five parking garages will bring you an income equal to forty-two thousand dollars. Note that the construction of the garage take about four weeks.

What is the time management or time management?

Time management and time management - planning and filling it, the most efficient way to achieve the objectives.

1. Setting goals

The first thing to do - pick a target for a better understanding on what to focus their time and energy.

You must select global goals you want to achieve within 15-20 years.
Global targets should be divided into long-term goals for a period of 3 to 5 years.
Long-term goals, divided into short-term goals for a period of 3 months to 1 year.
Short-term objectives divided into goals.
Each task to paint on the steps.

2. Collection of information

To the least effort to achieve performance objectives, we need to collect the necessary data and information to get rid of the noise.

3. Planning

Once the information is collected, go to planning to achieve your goals.

4. Setting priorities

When a plan and achieving the goal laid out step by step, we will set priorities for the productive use of your time.

5. Finally, the act!

6. Delegation

If a lot of problems or want to free up time for something different, then you need to delegate (delegate) to perform certain tasks.

7. Motivation and recreation

To improve performance - motivate yourself and qualitative rest.